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Information reaching Kossyderrickent has it that Advil Relief releases controversial new “Advil Black” for “systemically racist pain” as Advil has gone full DEI.
Advil launched the Pain Equity Project in 2023 to address racial bias in healthcare. The multi-year initiative, which aims to help mitigate discrimination in the diagnosis and treatment of pain, debuted with the Believe My Pain campaign last year. Fast forward to 2024, clips from the campaign have resurfaced on social media, sparking a major debate on racism.
The first episode in the roundtable series is available on Advil social and digital channels, with additional content becoming available in the future.
The roundtable is led by Elaine Welteroth, a journalist and advocate, and will feature physician and health equity expert Uché Blackstock, M.D. Welteroth is an advocate in part due to her own experience with a chronic pelvic condition during her pregnancy. Finding a doctor who was not belittling or dismissive was a struggle, Flow Health previously reported.
As part of its project, Advil conducted a survey alongside the Morehouse School of Medicine to help identify the issue. The study revealed that “3 in 4 Black people suffering from pain believe there is bias in how pain is diagnosed and treated.”
The study also highlighted that “only 51% of Black people suffering from pain feel supported by their healthcare professional” and “2 out of 3 Black people suffering from pain say that their pain became worse or stayed the same after a negative healthcare experience.”
The inequitable diagnosis and treatment of pain is a public health issue, disproportionately impacting communities of color. A recent survey conducted by Advil and Morehouse that reached 2,000 Americans found that 93% of Black individuals said pain impacts their daily life, and 83% said they have had a negative experience when seeking help for managing their pain.
The project also features an inaugural storytelling campaign, “Believe My Pain,” which will host a roundtable discussion series with experts and members of Black communities to share their experiences with inequitable treatment related to pain.
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