East African Breweries Limited (EABL) on Tuesday, April 9, 2024, launched a Ksh100 million national consumer promotion campaign 2024 dubbed ‘Tujengane’.
The brewer seeks to reward about 200,000 loyal consumers in the newly launched campaign.
Speaking at the event, EABL brand manager Lilian Mbugua said the Tujengane campaign is all about collaborating with the Kenyan people to make a positive impact in the community.
“The Tujengane campaign is about celebrating the spirit of togetherness and collaboration among the Kenyan people. We want to reward our consumers and we want to make sure that they are part of parcel of what we are trying to achieve as a business in this financial year,” Lilian Mbugua told K24 TV.
She added that some 200,000 loyal consumers will be rewarded with cash prizes, brand-new vehicles, motorbikes among other goodies.
“I think this is one of the most exciting campaigns that we have launched as EABL among our mainstream spirits. We want to reward about 200,000 consumers, give out cash prizes, vehicles, motorbikes and also at the same time ensure that they [winners] are also impacting their communities,” she said.
The EABL brand manager also stated that the brewer will pay rent for loyal customers in the Tujengane campaign.
“We will be rewarding four brand new vehicles to our consumers, we shall also be paying rent for them, we shall also be giving out motorbikes,” Lilian Mbugua added.
She further explained that for Ksh1 million cash prizes, the amount will be split with winners given Ksh500,000 to keep for themselves while the other half will be used for projects of their own choosing that benefit society.
“Also we shall have Ksh1 million cash prizes to four consumers. In the Ksh1 million, Ksh500,000 will go towards individuals and then Ksh500,000 will be for them to create an impact in the society. So that will be a sustainability project that they choose to give out to,” she explained.
Mbugua reiterated that the Tujengane campaign will benefit both individual winners and society as a whole.
“It is a whole 360 kind of campaign that we want to ensure that we are not only rewarding our consumers but also making an impact in society,” she said.
