The Seattle Kraken Winter Classic Jersey is currently a topic of much discussion online, with many people eager to discover more about it. This article will provide an in-depth look at the jersey and its recent viral news. We aim to keep our readers informed about the latest happenings and trends, so let’s delve into the details.
The Seattle Kraken Winter Classic Jersey is a unique item that was supposedly designed for the outdoor Winter Classic game set to take place on January 1, 2024. Interestingly, rumours about this special jersey began to circulate last Friday, leaving many to speculate that this was a strategic move on the part of the National Hockey League (NHL) and the Seattle Kraken. Indeed, two reliable sources from the league have confirmed that both the NHL and Kraken were aware of the impending release of the jersey’s design.
The leak allegedly occurred through social media by two Utah Jazz players, a full five days before the jersey’s official launch. This tactic, often referred to as “controlled spread,” appears to be a clever marketing strategy aimed at increasing awareness and demand for the product rather than spoiling any surprises the NHL might have had in store.
In today’s terms, this strategy is often termed “strategic spread,” according to Dustin York, an associate professor of communications at Maryville University in St. Louis. York describes this process as “social proof,” which is essentially an attempt to make a product seem more popular than it may initially be. The strategy is not designed to deceive, but rather to familiarise the public with something new in a bid to make it popular even before its official release.
York, who has previously worked with big-name clients such as Nike, PepsiCo, and Scottrade Financial Services, further explained that cross-promotion across various sports and media channels can be an efficient and cost-effective “seeding strategy.” In this age, where sports fans are often preoccupied with the latest jersey designs, social media and traditional media platforms are likely to share anything that appears to have gone “viral,” thereby driving up its perceived value.
In essence, the goal of such a strategy is to spark conversation and interest, encouraging people to buy or pay attention to something, thereby increasing its perceived value. So, as the Seattle Kraken Winter Classic Jersey continues to stir up interest online, it seems that this marketing strategy is indeed proving successful.
