Taylor Swift’s Eras Tour is set to make the pop star even richer. It’s the first tour to gross more than $1 billion.
The 152-concert series, which will feature Swift, 34, performing hits from her 17-year career, is expected to gross more than $2 billion by the end of the December season, with the staggering nightly revenue generated by Variety on Wednesday.
“A source close to the production said early in the Eras Tour era that her average gross per night was $14 million,” the outlet reported. “Others believe that is a very conservative estimate, with a possible total closer to $17 million on at least some nights.”
This is an increase from previously Forbes reports, which estimate the amount at between $10 and $13 million.
Notably, this figure excludes revenue from inflated resale tickets, which often sold for several times their original price. Swift opted not to profit from scalping her own tickets, which averaged around $230 and maxed out at $499, excluding VIP packages that ran as high as $899.
Taylor Swift’s Eras Tour is set to make the pop superstar even richer, as it is already the first tour to gross more than $1 billion
The concert series, which will see Swift, 34, perform hits from her 17-year career, is expected to gross more than $2 billion by the end of its run in December, with staggering revenue per night, Variety revealed on Wednesday.
She’s on track to reach $2 billion, not including resale inflation, and that’s not counting the hundreds of millions she’s making from merchandise.
“She’s the torchbearer for the live industry,” Pollstar editor Andy Gensler told Variety of the Cardigan hitmaker. “It’s like nothing we’ve ever seen before, and it’s going to be a long time before we see it again.”
He continued: “Her timing was perfect: the pandemic created a desire and hunger for live entertainment like we’ve never seen before in history, so she couldn’t have picked a better time to go out.”
Additionally, the Eras Tour film, which was released last fall before the tour ended, grossed more than $180 million in the U.S. and $261 million worldwide, breaking the records set by Justin Bieber’s concert film in the U.S. and Michael Jackson’s worldwide, according to Variety.
The biggest problem for The Eras Tour came in November 2022, when Ticketmaster’s system crashed due to overwhelming demand, causing delays for thousands of fans.
Despite setting a record with 2 million tickets sold in one day, blame was placed on the ticketing platform rather than Swift itself.
While she has had an incredibly successful year – between her 152-day Eras Tour and the release of The Tortured Poets Department – Taylor is already working on new music, which insiders say could be released as early as next year.
According to sources, the Cruel Summer singer has no plans for an extended hiatus and is already working on new music for a 2025 release. Insiders also say he is in talks to return to tour in 2026.
Despite some of her fans, or “Swifties,” expressing fatigue over her constant chart dominance and seemingly endless release of TTPD variations – of which there are currently over 30 – Taylor is determined to continue her lucrative success.
Insiders have told DailyMail.com that she has been writing new material during her tour, which could mean she is addressing the controversy surrounding her alleged rivalry with Charli XCX.
‘Taylor is working on a new album due out in 2025, followed by a new tour in 2026,’ an insider told DailyMail.com. ‘She’s been incredibly inspired by all the new experiences she’s having on the Eras tour and has been quietly writing songs backstage.
It is notable that this figure excludes revenue from inflated resale tickets, which often sold for many times their original price.
Swift opted not to profit from scalping her own tickets, which averaged around $230 and maxed out at $499, excluding VIP packages that maxed out at $899.
“Contrary to what some people say, she loves artists like Charli XCX. People who have heard some of her ideas say she is aware of what is popular at the moment and she will use that as inspiration.”
Taylor’s TTPD – her 11th studio album – has maintained its No. 1 position on the Billboard 200 chart since its release on April 19. A double-album release titled The Anthology, which included 15 bonus tracks, was surprisingly released digitally two hours later.
However, some critics have suggested that her chart success may be the result of the periodic release of variants and expanded editions to keep sales and streaming numbers high.
In total, she has now released 37 versions in two months.
Swift is expected to gross more than $2 billion during the tour.
Worldwide, Swift’s tour was followed by Beyoncé in second place, Bruce Springsteen & The E Street Band in third place, Coldplay in fourth place, Harry Styles in fifth place, followed by Morgan Wallen, Ed Sheeran, Pink, The Weeknd and Drake.
In North America there was a similar top 10: Swift, followed by Beyonce, Morgan Wallen, Drake, P!nk, Bruce Springsteen & The E Street Band, Ed Sheeran, George Strait, Karol G and RBD.
Pollstar is also predicting a big 2024 for Swift, according to their estimates. The magazine predicts that the Eras Tour will once again reach $1 billion (£799 million) within their eligibility window. That means Swift is likely to rake in over $2 billion (£1.5 billion) over the course of the tour
Swift at the London premiere of RENAISSANCE: A Film By Beyonce on November 30, 2023 in London
Earlier this week, Swift was named Time Magazine’s Person of the Year
In addition to Swift, 2023 was a landmark year for concert sales, with the year’s top 100 tours increasing 46% year-on-year worldwide to $9.17 billion (£7.31 billion), up from $6.28 billion (£5.06 billion) in 2022.
Last November, Swift was named Time Magazine’s Person of the Year.
Around the same time, she was named Artist of the Year by Apple Music.
Spotify also announced that she was the most-streamed artist in the world in 2023, with more than 26.1 billion streams since January 1, breaking Bad Bunny’s three-year record.