The NFL collectively earned $13 billion in media fees, sponsorships, revenue sharing and royalties from league subsidiaries, according to Sporticowhich shows that each club will receive just over $400 million from the commissioner’s office for the 2023 season.
That figure represents a 6 to 8 percent increase for the NFL. Notably, the $404 million NFL teams received from the league for the 2023 season does not include ticket sales, team sponsorships, concession sales or parking fees.
The league has declined to comment on the reporting by Sportico, which publishes the league’s annual profits for the previous season each July. Sportico’s reporting has been corroborated by the Green Bay Packers’ annual reports.
The Packers are a publicly traded nonprofit organization, making the legendary team the only major American sports company to publish a public balance sheet every year.
While the Packers have yet to release their 2023 annual report, the team’s previous reports have shown a steady increase in league profits, from $180 million per team in 2012 to $374 million in 2022, much of it from the NFL’s lucrative media deal.
The San Francisco 49ers and Kansas City Chiefs play in Super Bowl LIV in Las Vegas
The 64-year-old commissioner was paid about $64 million in 2019-20 and 2020-21
The latest media contract lasts for 11 years and is worth at least $125 billion to the NFL and its teams.
If revenues continue to grow at the current rate as expected, clubs will earn $800 million in 10 years from media fees, sponsorships, revenue sharing and royalties, Sportico said.
Sportico also reports that the league’s 2023 profits were fueled by more than three dozen NFL sponsorships, including Gatorade, Visa, Campbell Soup and FedEx
Thanks to these record profits over the past decade, NFL Commissioner Roger Goodell was rewarded with a contract extension in October, keeping him in office through 2027.
According to the New York Times, the 64-year-old commissioner received about $64 million in 2019-20 and 2020-21.