Molly Smith and Kimberly Wyatt posed like crazy at the Cheez-It Snap’d launch in London on Tuesday.
The 30-year-old Love Island: All Stars winner was in high spirits as she cuddled up with former Pussycat Doll Kimberly, 42.
Molly showed off a plunging neckline in her white blazer top and completed the look with light blue jeans and sneakers.
Kimberley opted for a stylish black dress with a belt and completed the look with a pair of black high heels.
In one photo, Molly appeared overjoyed to be introduced by a masked individual while promoting the new snack.
Molly Smith and Kimberly Wyatt posed like crazy as they attended the Cheez-It Snap’d launch in London on Tuesday
Molly showed off a plunging neckline in her white blazer top and completed the look with light blue jeans and sneakers
And in another photo, she looked downright regal as she sat on a throne and posed with a pack of Cheez-Its.
Former Dancing On Ice contestant Kimberly even pouted as she stood in a cardigan with her blonde locks flowing down her back.
The American brand has finally launched its products in the UK. The flavours available include Double Cheese, Cheese & Chilli and Cheese, Sour Cream & Onion.
Another star who was previously included was former X Factor contestant Rylan Clark.
Ahead of the launch, the brand conducted a survey of 2,000 Britons, with 46 percent saying they “couldn’t imagine” their daily diet without cheese.
It also emerged that six percent would even consider getting a tattoo to honor their love of the dairy product, with most of them between the ages of 18 and 34.
Rui Frias from Cheez-It said: ‘Our research shows that cheese is one of the people’s favourite foods and it’s clear that enthusiasts will go to great lengths to show their love for cheese.’
In one photo, Molly looked overjoyed to be introduced by a camouflaged person while promoting the new snack
And in another photo, she looked downright regal as she propped herself up on a throne while posing with a pack of Cheez-Its
Former Dancing On Ice contestant Kimberly even pouted next to a package as she stood in a cardigan with her blonde locks down her back
Another star who was previously included was former X Factor contestant Rylan Clark
“We can’t wait to welcome true cheese lovers to The Cheez-Masons – a unique secret society where like-minded members can come together and celebrate the wonderful world of cheese.”
The cheese cracker brand has been available in the U.S. for more than a century and its owners, Kellanova, recently entered into a deal that will see the company acquired by Mars Inc.
In its home country, the brand is expected to generate annual sales of $1 billion.
Previous celebrity endorsements in the US came from drag queen RuPaul and reality star Nicole ‘Snooki’ Polizzi.