Kylie Jenner put on a busty show as she promoted one of the latest looks from her Khy clothing line.
Previewing next week’s release, the 26-year-old mogul advised fans in a social media post on Friday afternoon what to look out for and when.
“It’s a POPLIN summer,” her team posted alongside a photo carousel of the reality star wearing a curve-hugging white halter mini dress.
The gown had vertical seams to give the garment a corset look.
‘Pretty in love with our new @khy-drop on 27-06. khy.com.’
Kylie Jenner, 26, put on a busty show as she promoted one of the latest looks from her Khy clothing line
Jenner and her stylist contrasted the look’s solidity by pairing black work boots with the delicate dress.
Her long dark hair was styled in loose waves.
The Kardashians star’s makeup had a natural look with a sun-kissed cheek and natural lip.
The photos appear to have been taken in the Hidden Hills area near Calabasas, California, where several members of the Kardashian-Jenner family live.
“One thing I have to say: you are beautiful,” one admirer wrote.
“You’re so beautiful, honey,” said another.
In one photo, the model walked through the foliage to a clothesline loaded with several white garments from the new collection.
They appear to be white poplin sundresses, trousers and tops.
The gown had vertical seams to give the garment a corset look. Her long dark hair was styled in loose waves. The Kardashians star’s makeup had a natural look with a sun-kissed cheek and natural lip
Jenner and her stylist contrasted the look’s solidity by pairing black work boots with the delicate dress
“It’s a POPLIN Summer,” it read next to a photo carousel featuring Jenner. She launched Khy in November 2023
A video taken as the model was driven to set shows her pouting in the back of an SUV limo for a selfie video before the camera cuts out the car window as the lush scenery passes by.
Khy was an instant success for the Kylie Cosmetics founder, who launched the clothing line in November 2023.
The brand achieved $1 million in sales in the first hour the website was up and running.
‘Pretty in love with our new @khy-drop on 27-06. khy.com,” Jenner and her team wrote alongside the post featuring tops, pants and a summer dress from the new collection
Fans who want to get one of the coveted looks often have to sign up for a waiting list.
In an interview with Fashionsaid the entrepreneur, “I want people to know how fully involved I am in this,” she said of her clothing effort.
‘From the original concept to designing, or co-designing if we collaborate with other designers, from choosing fabrics and colors, I have been to every fit meeting. I am the creative director of the brand and marketing,” she explained.
“There isn’t an Instagram post or video that hasn’t been personally edited by me, there isn’t an Instagram post that I haven’t posted myself,” she told the publication.