Kim Kardashian took the next step in her business venture and opened her very first permanent SKIMS store on Thursday.
The 43-year-old reality star — who recently opened up about daughter North’s “ridiculous dances” that she “forces” her to perform on TikTok — welcomed shoppers to her brand’s standalone store in Georgetown, Washington DC.
She accepted Instagram to announce the store’s grand opening and give her 362 million followers a glimpse into the interior.
‘NOW OPEN: SKIMS GEORGETOWN. Visit our first permanent location at: 3300 M Street NW Georgetown, Washington, DC 20007. Hours: Mon-Sat: 10am – 8pm Sun: 11am – 7pm,” she wrote in the caption.
The carousel of photos shows the store decorated with various mannequins modeling SKIMS underwear and bras in various shades.
Kim Kardashian took the next step in her business venture and opened her very first permanent SKIMS store on Thursday
She took to Instagram to announce the store’s grand opening and give her 362 million followers a glimpse of the interior
According to WWDthe brand will roll out four additional physical locations in Aventura, Florida; Austin and Houston, Texas; and Atlanta, Georgia.
The location had a minimalist design and had a nude theme throughout the store.
On the walls were campaign images of Kardashian and other models wearing sporty shapewear from her collection.
Before this permanent addition, SKIMS was only available for purchase online, through pop-up locations, or through third-party retailers.
The announcement sent fans wild, racking up more than 107,000 likes and 841 comments, with many using the comments to show their support.
One top commenter wrote: “Congratulations Kim… well done,” while several other fans urged the internet star to open other locations.
“Open the Miami one!” said one customer. “Vegas location please,” said another.
In 2019, the businesswoman joined forces with Swedish entrepreneur Jens Grede to found the successful company.
In the carousel of photos we see the store decorated with various mannequins modeling SKIMS underwear and bras in different shades
The location had a minimalist design and a nude theme throughout the store
The brand, which was recently valued at $4 billion, initially sold shapewear before branching out into loungewear, swimwear and most recently menswear.
!['When I said I wanted seamless shapewear, everyone looked and thought I was crazy. Which always bothered me [with other brands] was that there would be a seam in the front,” she explained](https://i0.wp.com/nybreaking.com/wp-content/uploads/2024/06/1718318558_581_Kim-Kardashian-is-opening-five-SKIMS-stores-across-the-United.jpg?resize=634%2C793&ssl=1 "Kim Kardashian is opening five SKIMS stores across the United States - and one is already welcoming customers 24")
‘When I said I wanted seamless shapewear, everyone looked and thought I was crazy. Which always bothered me [with other brands] was that there would be a seam in the front,” she explained
“I always think you can do anything, so why not have everything you need in terms of your products?” the mother of four said of her brand
The brand, which was recently valued at $4 billion, initially sold shapewear before branching out into loungewear, swimwear and most recently menswear.
SKIMS has a focus on body positivity and inclusivity across the brand and uses inclusive sizing.
In 2020, a year after going into business, Kanye West’s ex-wife opened up Bazaar about what inspired her to start the company.
‘When I said I wanted seamless shapewear, everyone looked and thought I was crazy. Which always bothered me [with other brands] was that there would be a seam in the front,” she explained.
“You’d have a really tight dress and then see this seam, which defeats the purpose of wearing something that’s supposed to look like there’s nothing underneath.” I like comfort and glamor at the same time.
“I always think you can do anything, so why not have everything you need in terms of your products?” the mother of four was ready.