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A new poll revealed that 69% of U.S. users still refer to the platform as Twitter.
These brands continue to call X by its former name on their official pages. Even the POTUS account for the president of the United States refers to “tweets” being archived as part of its reminder in its bio that official government communications on the site formerly known as Twitter are recorded in the Library of Congress. This reminder also serves as a recognition of how important the platform has been in the public square, so much so that a president‘s tweets—or “posts”—are saved for posterity.
Some longtime Twitter users are resisting Elon Musk‘s attempt to make X happen. According to a survey conducted by The Harris Poll and AdAge‘s research division, 69% of U.S. X users are still calling the platform by its old name and are still referring to its posts as “tweets.”
The Harris Poll and AdAge found that X users are mostly aware of the platform’s rebrand, even if they’re not on board with the change just yet. Of the 1,047 adults surveyed for the report, 79% were aware of the Twitter-to-X shake-up, but only 31% are committing to the new name themselves.
This branding confusion seems to be commonplace, with a new poll finding that 69% of U.S. X users still refer to the platform as Twitter and to posts as “tweets.” The survey, which included 1,047 U.S. adults over the age of 18, was conducted online in the United States by The Harris Poll and Ad Age Research from Sept. 6 to Sept. 7. Ad Age commissioned the survey to see how well the X rebrand is going and what it means for the future of the company.
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