Taylor Swift’s Eras Tour movie earns the second-biggest October opening day of all time domestically ($39m) just behind ‘Joker’ ($39.3m).
“You look at how much consumers are spending to see Taylor Swift, and it is quite an astonishing amount,” Dan Fleetwood, the president of research and insights at QuestionPro, told the Post. “And not only are they spending this money, but in a lot of cases, they’re saying they would gladly do it again.”
Fleetwood’s company surveyed 592 Swifties and estimated that fans spent about $93 million per show on everything from tickets to merch to food to travel. That all adds up to a $5.7 billion influx to the U.S. economy, with individual cities seeing an additional millions of dollars each. For example, the California Center for Jobs and the Economy predicted a $320 million bump for Los Angeles County. The Common Sense Institute, which looks at Colorado’s economy, expected Denver to get a $140 million boost.
The pop star is set to earn as much as $4.1 billion from her shows, The Washington Post reported on Friday. That’s according to estimates from Peter Cohan, an associate professor of management at Babson College, who assumed Swift would keep the typical artist’s share of about 85 percent of tour revenue. To put the total number into perspective, it’s more than the yearly economic output of 42 countries around the world.
In the ‘Eras Tour Film,’ viewers can expect some notable changes, including the absence of a cleaning cart, the removal of songs like ‘The Archer,’ ‘No Body No Crime,’ and ‘Tis The Damn Season,’ as well as shorter transitions between eras. The film features surprise songs ‘Our Song’ and ‘You’re On Your Own, Kid.
Swift’s ‘Eras Tour’ movie lasts around 2 hours and 45 minutes. Tickets cost $19.89 for adults and $13.13 for children. AMC Theaters will have special popcorn tubs and cups with Eras Tour designs for the concert film.
Directed by Sam Wrench. The film is now playing in theaters, including IMAX theaters nationwide.