Taylor Swift will unveil the ‘1989 (Taylor’s Version)’ vault once 33 million puzzles are completed through Google.
Swifties are spending 20 percent to 25 percent more per day and staying in the area where concerts are hosted 20 percent longer than other fans around the country, Rascher said. But even the eleven-time Grammy winner doesn’t have the economic pull that a Super Bowl would — some $240 million when it was hosted at Levi’s Stadium in 2016 — which will return to the 49ers’ home in 2026.
Dan Rascher, president of Sports Economics, LLC, who analyzes the business of sporting events and concerts, told San Jose Spotlight that 60,000 swifties packed the stadium July 28 and 29 for Swift’s Eras Tour.
Rascher said 70 percent of attendees were out-of-towners, higher than the average 50-65 percent visitors Levi’s Stadium typically sees. Traveling swifties spent $19 million on lodging, food and entertainment in Santa Clara County through the pop star’s tour stop, he said, who’d already coughed up sometimes thousands of dollars for tickets.
“That leads to a total economic impact of around $33.5 million,” Rascher told San Jose Spotlight. “That money gets respent in town over time, and that usually takes a few months.”
Santa Clara will be issuing $2,000 in permit violation fines to Pyrotek Special Effects Inc., Swift’s pyrotechnics experts, city officials confirmed.
“The woman gave Second Harvest Food bank enough money to feed 500,000 people for a year, and they’re going to fine her for pyrotechnics. Are you kidding me?” Robinson said. “That sounds outrageous … fireworks go off in that stadium every week with the Niners. What’s the problem?”
