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Information reaching Kossyderrickent has it that Scarlett Johansson has taken legal action against an AI app that used her name and likeness in an online advertisement without permission.
“We do not take these things lightly. Per our usual course of action in these circumstances, we will deal with it with all legal remedies that we will have,” Yorn told Variety.
The ad, reviewed by Variety, begins with an old clip of Johansson behind the scenes of Marvel’s “Black Widow.” Johansson says, “What’s up guys? It’s Scarlett and I want you to come with me…” before a graphic covers her mouth and the screen transitions into AI-generated photos that resemble the actor. A fake voice imitating Johansson then continues speaking, promoting the AI app. “It’s not limited to avatars only. You can also create images with texts and even your AI videos. I think you shouldn’t miss it,” says a voice that sounds like Johansson.
Many states have strict laws when it comes to the right of privacy, with California providing a civil claim for the unauthorized use of one’s “name, voice, signature, photograph or likeness” for the purpose of advertising or promotion. While some famous people may bring a lawsuit against those using their name and likeness without approval in order to set a precedent, most of such cases are settled with cease and desist demands.
Johansson appeared in a 22-second ad posted on X/Twitter by an artificial intelligence image-generating app called Lisa AI: 90s Yearbook & Avatar. Representatives for the actor confirmed to Variety that Johansson is not a spokesperson for the app, and her attorney, Kevin Yorn, handled the situation in a legal capacity. The advertisement was spotted on Oct. 28 and appears to have since vanished from the internet.
Scarlett Johansson is speaking out about the danger of computer-generated “deepfakes,” in which women’s faces are inserted into explicit pornographic videos.
Her face has been grafted into dozens of graphic sex scenes by anonymous online “creators,” who are using free artificial-intelligence software to create convincingly lifelike videos. One fake video, described as real “leaked” footage, has been watched on a major porn site more than 1.5 million times.
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