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‘BLUE BEETLE’ earns $10M in the film’s domestic opening day.
Why wasn’t this movie even strutted at San Diego Comic-Con? In a perfect world without a SAG-AFTRA strike, it would have been with Cobra Kai star Xolo Maridueña and Blue Beetle‘s cast spreading the gospel on the film, much like Gal Gadot on the first Wonder Woman. There was buzz that Warners had Hall H co-booked with Legendary for a Blue Beetle-Dune: Part Two combo. But still, even sans stars, how much does it cost for a studio to rent two movie auditoriums, popcorn and soda, and two-night hotel accommodations for a director so that the movie can be shown off to fans and screamed across social media? Warners opted to focus more of their marketing on the Latino and Hispanic marketplace (during early August, iSpot saw that Univision was pulling in a bulk of the ad impressions on Blue Beetle at 11% with studio spending on such shows as Eternamente amándonos (2.6%).
Blue Beetle Looks to Dethrone Barbie at the Box Office
After four weekends of dominating the box office, Barbie is about to be dethroned by a new superhero. DC Studios’ Blue Beetle is making waves and looks poised to take the top spot from the hot-pink comedy.
After making $10M yesterday, Blue Beetle still has Saturday left which could deliver more business. Yesterday, according to ComScore, more kids returned to school with those K-12 educational institutions on break dropping from 70% last Friday to 46% yesterday. Why the under-delivery here on Blue Beetle? Even at $30M that isn’t a big enough start for this $104M production. The movie gets a B+ CinemaScore overall, however, on Comscore/Screen Engine’s PostTrak, the movie gets a 90% with Latino and Hispanic moviegoers who led the charge at 38% to Caucasians’ 27% turnout and 75% grade.
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