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Ruto faulted his communications team for failing to communicate its agenda better and to the right people.
President William Ruto on Sunday, June 30 admitted the lack of proper communication around the Finance Bill 2024 which had it not been the case, could have prevented the deadly protests and eventual withdrawal of the bill.
Speaking during a candid interview with digital journalists, the Head of State faulted his communications team for failing to communicate its agenda better and to the right people.
However, he expressed that he was willing to put things right and reach out to the young people of Kenya through the media channels that they relied on the most.
“In the current situation, we have a misunderstanding. We have a miscommunication. Partly, I am to blame, I should communicate better.
“You have told me that maybe my communication is not getting to the right people because I’m communicating using the wrong media. Maybe to be able to reach these many young people, I should be able to get into the media where they are so that I can communicate better to them,” he stated.
He explained that by utilising the media platforms common amongst the youth, they would understand “what we are doing, understanding the reasons why we are doing what we are doing, they would instead of opposing what we are doing, they would add value to what we are doing and support and benefit from what we are doing.”
“That is why I want us to have this engagement. I want to listen to them, I want them to tell me ‘Mr President, you are doing housing but you are not doing it properly. Change here, adjust here, you’re doing export of labour, you’re not doing it properly. You have helped us with TikTok, we are not yet there’.
“I need to understand because, in my honest opinion, I thought I was implementing the plan we have together. I am trying to deal with a problem that is 50 years old,” he continued.
To salvage this, President Ruto suggested for the digital journalists to invite the youth for a direct dialogue via X (Twitter) Space on Thursday, July 4, or Friday, July 5 in a bid to improve his communication with the young people.
Ruto’s administration has faced a turbulent two weeks, with young Kenyans time and again demanding his resignation.
In response, the President aims to open his office to the youth, whom he has been accused of failing to engage adequately.Â
“Tell me who among you is going to set up the X Space and either Thursday or Friday, I will be there. I want us to discuss taxation, unemployment, corruption, and all issues,” he said.
The X Space platform has recently been a hotbed of activity, with the youth using it to voice their grievances and demand accountability from the President.
