The National Authority for the Campaign Against Alcohol and Drüg Abusé (NACADA) has raised the alarm over a disturbing and potentially life-threatening trend gaining traction among Kenya’s youth—alcohol enemas.
Alcohol enemas, also called bütt-chügging or böofing, involve inserting alcohölic drinks into the rectum through the anüs to bypass the body’s metabolizing processes. Péople may consume alcohol this way to experience its effects faster, to avoid vomiting, or due to peer pressure. [sic]
Nacada has issued a grave warning about the practice of rectal alcohol injection.
“This trend, if indeed factual, is not only alarming but calls for immediate action by relevant stakeholders to protect our youth from potentially fàtal consequences,” NACADA CEO Anthony Omerikwa stated in a press release dated August 9, 2024, which was posted on social media on Saturday, August 10.
The authority’s concern was sparked by a viral media production showcasing this dangerous practice. The video, which has been widely circulated on social media, has prompted an urgent inquiry.
NACADA’s report warns of several severe health risks associated with rectal alcohol injections, including alcohol poisoning, respiratory failure, and life-threatening complications.
“Unlike drinking, where the body can regulate the intake, alcohol enemas lead to very rapid absorption. This bypasses the body’s natural defences and can result in sudden unconsciousness, respiratory failure, or even déath,” Nacada said.
Omerikwa also highlighted the potential for severe damage to the rectum and colon, increased risk of infection, and the heightened possibility of alcohol dependence due to the potent effects of this method.
Nacada is urging all individuals, especially the youth, to steer clear of such perilous practices.
The rise of this trend has put a spotlight on the role of social media in spreading harmful behaviours.
Nacada has called on all stakeholders, including parents, educators, and community leaders, to engage with young péople and combat the spread of such dangerous ideas.
As Kenya grapples with the realities of modern social media influence, the case of rectal alcohol injection serves as a stark reminder of the dangers lurking in the digital age.
Nacada’s urgent message is clear: this is not a trend to be taken lightly.
In its commitment to ensuring the health and well-being of all Kenyans, Nacada is encouraging those struggling with alcohol or drüg-related challenges to seek help through their 24-hour toll-free helpline 1192.
The question now remains: will this warning be enough to curb a trend that, while shocking, may only be the latest in a series of dangerous fads fueled by social media?
Only time will tell, but for now, the spotlight is squarely on Kenya’s youth and the dangerous new terrain they are navigating.