The deal for Kipchoge came on the same day he was appointed as the United Nations Educational, Scientific and Cultural Organization (UNESCO) Goodwill Ambassador for Sport, Integrity, and Values.
Eliud Kipchoge has struck gold with a new endorsement deal. In a campaign aimed at promoting healthy living, the record-breaking marathoner was unveiled as the global brand ambassador of a newly launched beverage drink brand, Bavaria Smalt.
Launched in Nairobi on Wednesday, October 9, 2024, Bavaria Smalt offers a refreshing and healthier alternative to traditional carbonated soft drinks. Produced locally and crafted with natural ingredients, the brand symbolizes the brand’s commitment to uplifting Kenyan communities through local production and job creation.
Speaking during the launch, Philip Njoroge, Regional Manager for East Africa at Royal Swinkels, hailed the company’s new product as “a product that aligns with the health-conscious preferences of today’s consumers.”
Eliud Kipchoge’s billboard showcased during the launch of beverage drink brand, Bavaria Smalt. /OORO GEORGE.VIRAL TEA KE
“We are further excited to be supporting the growth of the local manufacturing economy by producing Bavaria Smalt right here at home. This allows us to not only offer a high-quality beverage but also create job opportunities, supporting the Kenyan economy,” he said.
Dubbed “Doing Good for Kenya,” the campaign is a vital part of the brand’s commitment to making a real difference locally. With every purchase, a portion of the proceeds goes directly to the Eliud Kipchoge Foundation, supporting educational opportunities for children across Kenya and uplifting communities in need.
“As Eliud continues to inspire millions, Bavaria Smalt is proud to stand beside him, empowering every Kenyan to be part of this movement. With each can sold, we are not only quenching thirst but helping to build a brighter future for Kenya. Together, we are raising a toast to hope, endurance, and the belief that every sip can make a difference”, Philip Njoroge added.
Locally produced by Royal Swinkels in partnership with Sierra Premium Breweries, the collaboration has created jobs and aims to foster national pride, ensuring Kenyans enjoy a premium product at an affordable price. The drink is available at supermarkets and retail outlets across the country.
The deal for Kipchoge came on the same day he was appointed as the United Nations Educational, Scientific and Cultural Organization (UNESCO) Goodwill Ambassador for Sport, Integrity, and Values.
This elevated Kipchoge’s profile to not only arguably the greatest marathoner of all time but also as an influential figure promoting social change through sports, education, and environmental conservation.
In his new role, Kipchoge will advocate for the use of sport to promote key values such as integrity, teamwork, and discipline, values which have been central to Kipchoge’s illustrious career, which saw him become the first human to complete a marathon in under two hours.
Further, he will be collaborating with various stakeholders to empower young people through sports, while also advocating for the preservation of the environment.
Kipchoge will also continue to advocate causes close to his heart, especially education, through the Eliud Kipchoge Foundation. The Foundation is built on three pillars: Education, Sports, and Environmental Conservation.
Eliud Kipchoge appointed UNESCO Goodwill Ambassador for Sport, Integrity, and Values on October 9, 2024. /ELIUD KIPCHOGE