The mid-week, post-holiday release of Tom Cruise’s new action film starts its run humbly with the weekend to look forward to.
Ladies and gentlemen…the weekend. It’s time for audiences to unwind and enjoy some summer thrills and excitement. The promotion for Mission: Impossible – Dead Reckoning Part One has been promising to deliver exactly that. Additionally, the hype would begin early on since the first preview of this team espionage sequel had started a year in advance due to COVID delaying the release of both Tom Cruise’s last outing, Top Gun: Maverick, and this brand new Ethan Hunt mission. The major success of Top Gun: Maverick would also leave audiences with an appetite for more of Cruise’s brand of fearless entertainment.
The projections of this seventh entry in the film adaptation of the Bruce Geller series have been predicting a five-day take of $250 million worldwide. Deadline has reported that the two-day gross since the film’s official Wednesday release has garnered $25.8 million domestically while screening in 4,049 theaters. The Thursday showings were seen to have dropped 47% from the Wednesday opening. However, the weekend has just started, and business is expected to spike. The action film that marks the third collaboration between Cruise and Christopher McQuarrie in the franchise has an A CinemaScore rating with 96% certified fresh at Rottentomatoes and a 95% audience score.
While Dead Reckoning Part One was tracking to be a franchise-best with an opening of $250 million, Deadline also states, “A $90M 5-day seems unlikely with rivals spotting $50M over three days, and $73M 5-day.” The week will be an important one for the film as next week brings to theaters the one-two punch of Christopher Nolan’s atomic weapon drama, Oppenheimer, and the Margot Robbie-Ryan Gosling comedy satire, Barbie. Audiences have reportedly already been purchasing tickets for a double feature, according to AMC Theatres.
It’s also noteworthy that even though the buzz for Mission: Impossible – Dead Reckoning was a year in the making, there will be no promotion from the stars going forward with the recent events of the Screen Actors Guild strike, which prevent the cast from participating in any. This will also be true for next week’s big releases. It is indeed strange days ahead.
