Vivo Energy are looking for a Customer Experience and Marketing Analyst Manager to join their team! The incumbent is required to be based in either one of our offices: South Africa, Morocco, Tunisia or Kenya and adhere to our current hybrid working policy.
Job purpose:
- Improve the Lubricants customer experience and internal employee experience.
- Leverage Lubricants data analytics extracted from different platforms to improve and synergize digital and marketing strategies
- Drive the growth and development of the Lubricants through consumer acquisition and retention across all Vivo Energy Operating Units and export countries
- Design Consumer growth strategy driving implementation of the agreed action plan within Vivo Energy Operating Units
- Ensure brand consistency in messaging across channels
- Coach and mentor Marketing community through instilling the right capabilities and skills to manage Consumer’s satisfaction
Principal Accountabilities:
- Project management and project delivery from Central to Local, traffic and operations
- Consumer insights management to feed growth strategy
- Digital design and production ; translate Marketing brief into Digital / IT requirements . Ability to interact and understand Digital IT requirement to drive effective project delivery
- Digital Marketing and Data Analytics
- Copywriting and content strategy
- Engaging and acquiring new customers using proven and successful techniques/approaches from the best in class FMCG companies
- Working closely with Communication agency and leading innovative and profitable campaigns.
- Using consumer insights to build the marketing campaigns.
- Managing marketing budgets and ensuring the resources are optimized.
- Working closely with the rest of the Lubes marketing team and other Consumer categories (Fuel and CR) to ensure a coordinated approach to marketing campaigns.
- Developing and coordinating marketing campaigns alongside consumer partners.
- Monthly reviews of all campaigns and consolidating for report to Senior Leadership.
- Market intelligence, monitoring what’s happening in the consumer space, both within industry and other businesses for best practices and benchmarks
- Lead the Lubricants Digital transformation : strategy and action. Centrally designed , locally implemented
- Coordinating with Digital Teams to integrate Lubricants presence in the customer assets such as digital customer acquisition and social media marketing.
Requirements
- Post graduate degree in marketing or other relevant area of study
- Previous experience as a consumer marketing manager essential.
- Digital projects implementation experience is required
- Passionate and driven marketing manager with up to date knowledge of latest marketing and digital techniques.
- A minimum of 12 years marketing experience ideally in the FMCG sector
- A self-starter who is detail and action-oriented, organized, resourceful, and collaborative
- Strong interpersonal skills are required, with a win-win approach to collaboration and relationship-building
- Able to handle multiple projects and meet deadlines in a fast-paced environment with strong follow-up skills
