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Safaricom Hiring E–Commerce Lead 


We are pleased to announce the following vacancy E – Commerce Lead within Business Development Division. In keeping with our current business needs, we are looking for a person who meets the criteria indicated below.

Detailed Description

Reporting to the Head of Venture Management, the E – Commerce Lead will be responsible for developing, driving and implementing Safaricom’s e-commerce strategy to maximize sales, with a persistent emphasis on customer acquisition, conversions and maximizing Average order Value (AOV). This will incorporate our digital marketing strategy and social media marketing.

 Key Responsibilities

  • Develop, own, drive and implement the overall e-commerce strategy to ensure revenue growth through increased customer acquisition, conversion and AOV.
  • Responsible for collaborating with cross-functional partners to manage all aspects of the eCommerce business including, business planning, website design, customer service, web analytics and web technologies.
  • Analyzes and assesses the effectiveness of all existing operations and current needs based on new technology and market competition.
  • Serve as a liaison and primary point of contact within the eCommerce organization for cross functional partners acting as a project manager to evaluate, prioritize, develop, manage, implement and test eCommerce initiatives and ROI of each activity.
  • Continually assess the capability of E-Commerce systems ensuring they are appropriate for the current and future business as defined by the strategic plan.
  • Continually review the relevance and commercial potential of new areas of digital development, and make recommendations to the Director.
  • Identify and validate new strategic product category opportunities across several Brands.
  • Utilize analytical skills and ability to work with category management, market research and data to determine market and product strategies.
  • Develops business plan and annual budget for e-commerce function. Supervises development efforts including content design and update.
  • Build and direct a cohesive team of internal and external personnel to effectively develop eCommerce solutions.


  • Degree in Marketing with Online Marketing experience.
  • 10 – 15 years e-commerce experience with proven ability to develop/implement a successful e-commerce strategy. 
  • Experience with web analytics tools (Web trends, Ominiture).
  • Project management.

How to Apply. If you feel that you are up to the challenge and possess the necessary qualification and experience, kindly proceed to create/ update your candidate profile on the recruitment portal and then Click on the apply button. Remember to attach your resume.


: Kenya


: Senior Management.Senior Manager


: Safaricom


: Regular


: Standard


: Full-time

 Day Job


: May 17, 2023, 3:36:53 PM


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