Support NCBA Insurance Company Ltd. to develop brand plans in collaboration with the Business Unit heads, with an aim of creating awareness and uptake of the existing and/or new products and services, in order to deliver on the company’s growth strategy and overall Business unit objectives.
The role holder is a brand champion, and is responsible for cascading and managing the brand guidelines as they are applied across the different marketing and communications engagements, to ensure a strong and consistent brand is delivered at all times. The role holder is responsible for driving creative development and execution of all digital Business campaigns, as well as monitor and report on product performance against the Business objectives.
Report tracking and monitoring the overall brand health and brand equity, as well as the implementation of Brand Health Measurement programs in order to establish market perceptions/insights and level of affinity for the brand.
The role holder is also responsible for aligning the organizational corporate strategy with the brand strategy.