Kimisitu Savings and Credit Cooperative Society (Kimisitu Sacco) is a leading Tier-1 Deposit-Taking SACCO in Kenya, registered in 1985 and regulated by the Sacco Societies Regulatory Authority (SASRA). The Sacco boasts a diverse membership from NGOs, embassies, international missions, government agencies, corporations, and businesses within Kenya and the diaspora. Dedicated to fostering financial independence for its members, Kimisitu Sacco continues to grow and innovate within the financial sector.
To enhance its digital presence and better serve its stakeholders, Kimisitu Sacco seeks a passionate and creative Digital Marketing Intern to join its Nairobi-based team.
Position Overview
The Digital Marketing Intern will be at the heart of Kimisitu Sacco’s digital transformation, working on innovative strategies to enhance membership recruitment, deposit mobilization, share capital contributions, and loan sales. This six-month internship is an excellent opportunity for a motivated individual eager to make a meaningful impact while gaining valuable experience in digital marketing.
Key Responsibilities
The intern will actively contribute to Kimisitu Sacco’s digital marketing efforts by focusing on the following areas:
1. Content Development and Management
- Facebook: Design posts, manage ad campaigns, and create engaging stories to attract and retain members while driving deposit mobilization and loan uptake.
- Website: Update content regularly, optimize for SEO, and maintain a user-friendly platform to promote products and services effectively.
- LinkedIn: Share professional updates highlighting the Sacco’s achievements, industry insights, and opportunities for attracting new members and investors.
- X (formerly Twitter): Share timely updates, engage in discussions, and host interactive sessions through X Spaces to boost member engagement.
- Instagram: Curate visually appealing content showcasing the Sacco’s culture, events, and member success stories to foster brand loyalty.
- TikTok: Develop creative short-form videos targeting younger audiences to promote loans and membership benefits.
- YouTube: Produce videos such as testimonials, webinars, and educational content to increase share capital contributions and loan sales.
2. Website Optimization and SEO
- Ensure the website is well-optimized for search engines and serves as a reliable resource for member sign-ups and product promotion.
3. Trend Monitoring
- Stay updated on digital marketing trends, particularly in TikTok and YouTube strategies, to ensure Kimisitu Sacco remains competitive in the digital space.
4. Collaboration
- Work closely with the marketing team to align digital initiatives with broader organizational goals and key performance indicators (KPIs).
5. Community Engagement
- Respond to follower comments and inquiries across platforms, fostering an online community that drives membership retention and deposit mobilization.
6. Content Calendar Management
- Develop and maintain a structured posting schedule to ensure consistency and alignment with KPIs.
7. Analytics and Reporting
- Utilize tools such as Google Analytics and social media insights to monitor performance metrics and inform future strategies.
Qualifications & Skills
- Educational Background: Pursuing or recently completed a diploma or degree in Digital Marketing, Marketing, Communications, Business Administration, Journalism, Public Relations, or a related field.
- Technical Skills:
- Proficiency in social media platforms, including Facebook, LinkedIn, Instagram, X, TikTok, and YouTube.
- Basic knowledge of WordPress or similar content management systems.
- Understanding of SEO principles and keyword research.
- Experience with social media management tools (e.g., Hootsuite or Buffer).
- Basic graphic design skills using tools like Canva or Adobe Photoshop.
- Video editing experience with software such as Adobe Premiere or iMovie.
- Familiarity with analytics tools like Google Analytics, Facebook Insights, or LinkedIn Analytics.
- Personal Attributes:
- Creativity and innovation in digital campaigns.
- Strong organizational and time-management skills.
- Eagerness to learn and adapt in a fast-paced environment.