The job holder will play a crucial role in developing and implementing of marketing strategies to attract and retain customers, ultimately driving revenue growth and market share within the health insurance sector.
Main Responsibilities
- Develop concise creative briefs for all advertising and public-facing communications, encompassing print, digital, and video assets.
- Conceptualize and execute multichannel campaigns across the prospect and customer lifecycle, ensuring unified messaging across all channels.
- Manage content updates for customer and internal touchpoints, establish budget guidelines, participate in events, document business processes, and provide sales support.
- Gather customer and market insights to inform outreach strategies, aiming to increase customer conversions.
- Evaluate the effectiveness and impact of current marketing initiatives through tracking and analysis, optimizing strategies accordingly.
- Present ideas and final deliverables to internal and external teams. Communicate with senior leaders about marketing programs, strategies, and budgets.
- Successfully execute digital media marketing campaigns to elevate top-of-mind awareness and market share for Jubilee Health
Insurance. - Regularly update product information and value additions on the company website for enhanced customer engagement and user experience.
- Develop and maintain an up-to-date weekly content calendar for digital media platforms. Provide creative briefs to the design team for campaign materials.
- Create and distribute monthly newsletters through digital channels to keep stakeholders informed and engaged.
- Engage in industry-related Corporate Social Responsibility (CSR) initiatives and activities, promoting them through digital media channels to showcase the company’s commitment to social responsibility.
- Review critical documentation and communication materials, ensuring compliance with internal and external regulatory frameworks and industry standards for digital media communications.
- Coordinate the internal and external launch of unique products/services using digital media platforms, ensuring a seamless and impactful introduction to the market.
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