The purpose of this exercise is to provide an opportunity for the graduate to apply the academic skills acquired, in a real work environment; in the development, designing, and implementing digital communication outreach content and promotional campaigns to boost brand engagement and enhance awareness.
Duties and Responsibilities
- Aid in the daily aspects of promoting the businesses campaigns
- Assist in implementing plans to increase followers on popular social media websites such as Twitter, Facebook, YouTube, and LinkedIn
- Assist in the growth of the brand by raising awareness through various social media platforms
- Assist with the design and execution of social media content
- Compile MIT work/ initiatives to a quarterly e-newsletter
- Compiling and distributing monthly news stories
- Help create and distribute content such as blogs, info – graphics, videos and press releases on social media and traditional news outlets
- Interact with followers and potential customers by communicating and answering questions through the Institute’s social pages
- Monitor postings to ensure brand message is constant from the terminology used to images posted
- Provide regular feedback on insights gained from digital/social media engagement.
- Support corporate communications and technical team to live stream events online
- Support in placing online/ digital adverts when need arises.
- Track social media engagement to identify high-performing ideas and campaigns for scalability
- Work alongside the marketing team to create a plan for social media strategies monthly.
Qualifications
- Diploma or Bachelor’s degree in Journalism, Marketing or Communications or ICT or pursuing a course in any of this field
- Must be Creative and poses creative writing skills
- SEO (Search Engine Optimization) Knowledge and skills will be highly appreciated.
- Ability to work alongside a diverse group of employees and simultaneously work toward many company initiatives at once.
- Comfortable with working with Microsoft Office and Adobe Suites.
- Demonstrable skills in analytical thinking, communication, and research;
- Excellent knowledge of English with fluency in speaking, reading, and writing.
- General knowledge of Search Engine Optimization and internet ranking for web content.
- Knowledge and exposure in digital marketing.
- Knowledge of video and picture editing.
- Must have successfully completed their undergraduate degree in public relations, journalism, marketing, or related field, completed within the last two years.
- To diligently perform your duties, these responsibilities will require a flexible approach including working outside the usual working hours. The suitable candidate should be prepared to perform other additional duties if called upon to do so.
Duration of the internship is one year
The successful intern is required to work full-time during office hours.
Apply through The Principal,
Machakos Institute of Technology
P.O. Box 2069, 90100,
Machakos, Kenya
Cell: 0722 973 271/0733 601227
Email: Email: [email protected]
Website: www.mit.ac.ke
Closing Date: 22/03/2024
