The job holder is responsible for leading in designing, implementing, monitoring and reporting communication and branding policies and strategies in line with the institutional strategic plan. Driving internal standards and external visibility for effective delivery of the IMLU’s interventions. Monitoring media reporting and trends on topics of strategic importance to IMLU. Editing and quality control of all IMLU publications.
MAIN RESPONSIBILITIES OF THE JOBS Managerial / Supervisory/ Operational Responsibilities or roles:
1) Develops and leads the implementation of IMLU’s communication strategies and policies and ensures they are in line with the strategic plan and are adhered to in all materials, events, communications, branding, speech, and partnerships;
2) Prepares and or advises on communication tools and materials: publications, reports, information education and communication materials including posters, pamphlets, flyers, and stickers;
3) Edits and quality control of all publications and recommend for approval to the Head of Programmes;
4) Draft press statements and feature pitches and send them to key media outlets as needed;
5) Convenes and coordinates media and publicity events;
6) Design annual media, branding and visibility strategy and work plan and lead in effective implementation;
7) Maintains a calendar of upcoming media moments;
8) Maintain an up-to-date calendar of all IMLU events on the website calendar and all social media platforms;
9) Supports the development of TORs for content trips and helps to package and share stories to be used across digital and fundraising channels at national, regional and international levels;
10) Drafts web articles and social media posts as needed and ensures it is current, updated interactive and catchy in line with IMLU’s publicity, branding and communications objectives;
11) Overall responsible for IMLU’s annual reports and newsletter;
12) Lead all IMLU social media including an up-to-date website;
13) Ensures timely, consistent and effective media monitoring to assess the level of coverage and respond to arising issues/criticism (negative or positive);
14) Ensure that communication and media opportunities are identified and responded to ensure that IMLU is a credible source for the media, partners, donors, governments, communities and IMLU staff;
15) Ensures the Resource Centre is up-to-date, secure and accessible to users;
16) Manages the network of journalists and ensures it is efficiently and effectively managed towards fulfilling institutional Vision and Mission;
17) Works with other programme teams to ensure the collection and documentation of interesting case studies, success stories, and lessons learnt from field-based programmes in all locations and sectors, for use in advocacy and media work and quality reporting purposes;
18) Mentors, coaches, supports and motivates staff towards high-performance levels;
19) Leads in developing effective and productive linkages with other programs in line with IMLU’s holistic approach;
20) Ensures identification of communications financial needs and writing funding proposals;
21) Develop networks and partnerships with other human rights organizations involved in the anti-torture campaign;
22) Develop and implement an effective strategy for profiling the IMLU network of volunteers and the success they deliver to vulnerable persons
23) Actively participates and represents the organisation in various networks/platforms and movements to share and promote IMLU objectives on various issues; and
24) Develops funding proposals and ensure adequate budgeting of all, branding, visibility and communications interventions;
25) Any other duty assigned from time to time.
Responsibility for physical assets
● Office Laptop
● Office Desktop
● Cameras
● Resource centre equipment, infrastructure and materials
● All organisation assets allocated to the programme
Nature of Decision Making
Tactical decisions·
Operational decisions
KNOWLEDGE, SKILLS AND EXPERIENCE
Minimum level of academic qualification, skills and knowledge required to perform effectively in the role:
Education:
Bachelor’s Degree in Journalism, Communications, Media production or a related field.
Language Skills: High Proficiency in English and Swahili is required.
Minimum level of professional qualification required to perform effectively in the role:
A Post Graduate Diploma in Mass Communication, media studies, public relations or equivalent qualifications
Minimum level of personal and professional experience required to perform effectively in the role:
1. Demonstrable experience of human rights, the Constitution and relevant laws
2. High listening skills
3. Receives feedback positively and acts on feedback to improve self and performance;
4. Effective communication skills with audiences Highly effective in identifying and nurturing partnerships
Minimum months or years of experience required to be appointed to the position:
Minimum: 3 years of experience in a similar role
Desirable: 5 years of relevant experience in leading a similar docket
KEY PERFORMANCE INDICATORS
High personal profile and visibility in the media;·
Effective partnerships with media and relevant stakeholders
High levels of teamwork with other colleagues Successful media and publicity events
Effective communication with the public
Mutual media relations
SKILLS
Technical
Accuracy
Numeric/ Measurement/ computing
Analysis /Statistics
Budgeting
Record Keeping
Report Writing
Human Relations
Leadership
Communication
Training and Development
Group Dynamics/Team Building
Conflict Resolutions
Negotiation skills
Conceptual
Environmental Scanning
Objective Setting and Planning
Organisational Design
Monitoring and Evaluation
COMPETENCIES
1. Working with Others:
a) Team working: Leads aspects of teamwork, seeking and implementing improvements to the team’s outputs/service and developing colleagues within the team. Challenges colleagues.
b) Customer Focus: Provides a quality service that is regularly reviewed. Anticipates customer needs. Actively seeks feedback on services from customers and makes appropriate changes to service and to underpinning policy/strategy.
c) Communicating and influencing: Communicates effectively with a wide range of diverse internal and external stakeholders, influencing and negotiating change. Networks internally to keep ahead of developments.
2. Delivering Results
a) Making informed decisions: Uses a wide range of complex to take controlled risks to achieve greater gain. Uses trends and data to establish controls and performance indicators
b) Organization Delivery: Takes account of organizational priorities to ensure that operational and strategic plans are being implemented and achieved.
c) Adaptability: Embraces and manages change. Seeks opportunities for change, supporting colleagues in implementing new ways of working, effectively and supportively communicating the rationale for change.
3. Focusing on the future
a) Entrepreneurship and Commercial Focus: Spots and progresses business opportunities and opportunities for collaborative working externally and internally.
b) Creativity and Innovation: Reviews, tests and implements new concepts, models and approaches to practice in support of service development and delivery
c) Leading and Coaching: This is visible and publicly champions initiatives to provide direction. Takes responsibility for an area of work and its outputs. It makes time to get to know people and motivate them.
Regularly review the performance of self and others.
Internal customers
The board
Executive Director
All other staff
External Customers·
- Local and international media houses;
- Journalists and journalist associations;
- Editors and editors’ guild
- Social media companies
- Bloggers and influencers
- Stakeholders: government agencies, intergovernmental bodies
- Treaty body mechanism, etc
- Victims and survivors and families of victims
APPLICATION PROCEDURE:
Are you passionate and committed to human rights and have the experience and qualifications
we are looking for? Are you an effective lead?
If so, please send your application letter and maxi 2-page CV, including your current salary, expected remuneration, three professional referees (one of which is your immediate or recent line manager) and daytime telephone contacts to: [email protected] with the subject matter LEAD- COMMUNICATIONS AND BRAND MANAGEMENT by 25th October 2023. Only shortlisted candidates will be contacted.
N/B: Please beware of fraudsters. We do not ask for any fees from applicants. Please call us on 0724 256, 800 in case this happens to you.
