Location: Malindi
Reports to: Head of Distribution
Job Purpose:
Responsible for business development and operations of the Branch while ensuring staff engagement, customer satisfaction, profitability, and growth in line with the Bank’s strategy.
Key Responsibilities
Strategy:
- Formulate marketing plans/strategies, for the assigned region, towards targeting SME and Retail customers for the purpose of acquiring deposits and providing financing.
- Prepare annual plans and marketing strategy to achieve the financial & non-financial goals of the SME and Retail business in the region.
- Identify and segment the target market and develop new business to increase the portfolio and pursue growth opportunities.
- Market products and services and grow a quality Retail and SME asset book, focusing on long-term development of mutually advantageous client relations while ensuring that all short-term objectives are met simultaneously.
- Ensure adequate customer retention strategies are employed to attain growth from existing customers.
- Enhance the Bank’s profitability through enhanced funded and non-funded income and management of costs to deliver on the overall financial performance of the Bank.
Business Acquisition:
- Implement the Bank’s business development strategy at branch level, including growth in customer base with concurrent growth in branch liabilities and assets, and meet targets set under annual performance plans for the Branch.
- Work with Business Heads of Departments to formulate and implement branch business plans, forecasts, and budgets and ensure their control and periodic reviews.
- Support the business development team at the Branch in understanding customer needs and proposing solutions based on a relevant combination of the Bank’s current product and service offering (i.e. offer a suite of products and services that meet the client’s needs).
- Identify and develop new and profitable businesses and sales volumes for all bank products while ensuring active cross-selling in all business development areas (Retail, Commercial, Treasury), achieving targets for profitability, new customer acquisition, and customer relationship growth.
- Contribute to the uptake of digital channels by all customer bases of the branch.
- Support marketing initiatives and monitor and provide regular feedback on product performance.
