Digital Marketing Specialist
Laikipia County Fairmont Mount Kenya Safari Club Location Nanyuki, Laikipia County, Kenya Category Sales & Marketing, Customer & Loyalty, Communication, Revenue Management & Pricing FAIRMONT Job Start Date : 02/10/2023Job Start Date : 17/08/2023Job Type Permanent Add To Cart
Company Description
About Our Hotel
The iconic Fairmont Mount Kenya Safari Club is a luxury 5-star resort located in the Mount Kenya Wildlife Conservancy in Nanyuki, Kenya.
The hotel is rooted in history and has evolved from the vision of its founding members in the early 1930’s as a hunting ground to a beautiful story today as a hotel within a conservancy.
The organization plays a crucial role in its host community through conservation and sustainability initiatives. As part of the conservation work, the property has a goal to rehabilitate and release the antelope species called the “Mountain Bongo’s” who were heading towards extinction and hence continues to make historic strides for future generations.
Nestled in the lush foothills of Mount Kenya, it is strategically located on the Equator offering 100 luxury rooms and villas.
The hotel features a prestigious main structure that reflects the 1950’s colonial architectural design with a luxury country club feel, complemented by independent quaint cottages, including William Holden’s original cottage which offers breathtaking views of the mountain.
The hotel guests can indulge in an array of exciting outdoor activities including animal orphanage visits, destination dining, bongo tracking, horse riding in the forest/conservancy, phenomenal breakfasts at the slopes of Mount Kenya, and open fire dinner concepts at the foothills of the Mountain.
Moreover, the F&B offerings include an all-day dining restaurant, a fine dining grill restaurant, a bar, and banquets/wedding destinations.
Job Description
- In charge of managing and developing the digital marketing ecosystem of the Fairmont Mount Kenya Safari Club in order to achieve the communication strategy set up by the category managers (awareness, active consideration, lead to sale, retention and advocacy on both local and international markets)
- Manage all aspects of digital strategy and scheduling (owned media, paid medias)
- Coordinate with revenue manager and social media manager in order to work in an Omni channel perspective with one voice and one strategy
- Identify all relevant digital touch point to activate and develop the marketing and communication strategy (website, e-retailers, social medias, google for business, e-mailing, rating platforms, etc.) and supervise their development and content strategy with the right key stakeholders (social media content manager, category managers, revenue manager, sales teams, creative agencies)
- Develop websites and ensure the information is updated as required
- Develop digital media campaigns for local and international markets
- Implement all components of Accor Digital Strategy in order to deliver maximum online exposure, conversion and retention
- Set up objectives and KPIs to align with the business direction
- Analyze and report ROI and all relevant data in order to optimize KPIs
- Proactively identify advertising and digital opportunities and take decision
- Coordinate together with the Departmental Manager all digital actions that could impact awareness, active consideration, sale, retention and advocacy
- Analyze and report on digital media overview with the hotel industry both locally and internationally
- Keep updated with developments of the digital media industry
- Work towards developing teams knowledge in order for them to help create new opportunities
- Contribute to budget creation and management
Qualifications
- Proven experience as a digital marketing specialist for a brand during a minimum of five (5) years, Ideally in the luxe and / or travel industry
- Degree in Marketing and Communications
- Proven your ability to see things differently with creative flair,
- You love working in an inspiring, experiential, luxe and fast-paced environment.
- You have effective relationship skills and the ability to build excellent relationships with stakeholders & colleagues.
- Excellent Microsoft Word/Excel/PowerPoint/Outlook skills, with competent use of other relevant applications. Photoshop, video editors, music purchase,Adobe Photoshop, Canva
- Proven ability of successful creation of briefs for social media content
- Creating story telling with existing content or imagining new opportunities of impactful content is your motto
- You know how to speak to various communities : from corporate guests to leisure guests, but also key stakeholders and partners
- You have an overview of all relevant social medias on local as well as international markets
- Proven ability to successfully collaborate with a wide range of internal and external stakeholders – from junior to senior executive positions
- You Understand social media platforms and have the ability to analyze their performance
- Data and result oriented: you have an appetence for data and the reach of KPIs and engagement/conversion objectives
Additional Information
- You will enroll in the workplace pension scheme
- Private medical insurance as per Hotel offering
- Be part of creating the historic story of rehabilitating and releasing the rare Mountain Bongo that was heading toward extinction.
- Working with a hotel rich in history and known for exemplary services while growing your career
- Employee Benefits Card offering discounted rates in Accor Worldwide
- Learning programs through our Academies
- Opportunity to develop your talent and grow within your property and across the world!
- Ability to make a difference through our Corporate Social Responsibility Activities.
