Job Description :
Job Title: Head of Customer Marketing – Premium Spirits
Level: Senior Management
Reports To: EABL General Manager Premium Spirits
Location: Nairobi/Flexible
About Diageo:
Diageo is a global organization with over 28,000 talented people and a presence in 180 countries. We invent strong brands for today and for the future, upholding the quality of our products and taking personal accountability for the history and future of our brands.
African businesses account for over 10% of Global Diageo revenue, with a workforce of more than 6,000 employees. We create wealth directly through our operations and indirectly through our broader value chains, where we support development and growth in partnership with businesses and communities.
Today, Africa is a predominantly beer region and we will continue to grow Beer fast. We also recognize an even greater opportunity in Spirits and recently reorganized our business to put focus on transforming and accelerating Spirits to double its current revenue through EABL Premium Spirits organization.
Dimensions:
Financial
EABL F30 ambition is to be build a Reserve and Premium Spirits business, be market leaders in the category and grow at: $250M NSV; Market Share – +70%
Market Complexity
East Africa Breweries Limited (EABL), one of the largest companies in East Africa, has extensive operations in Kenya including Kenya Breweries Limited (KBL) which produces, markets and sells alcoholic and non-alcoholic beverages in Kenya, and East African Maltings Limited (EAML) which sources raw materials for EABL’s business.
EABL has subsidiaries in Uganda and Tanzania, as well as export operations in other markets in the region, and is a subsidiary of Diageo plc, the global alcoholic drinks company.
EABL is the largest business unit in Diageo Africa operates two spirits distilleries at Nairobi and Kampala, six breweries at Nairobi, Kisumu, Kampala, Moshi, Dar es Salaam and Mwanza and one malting plant in Nairobi.
Purpose of Role & Leadership Responsibilities
- To lead a team that plans and executes consumer and customer activities at the Point of Purchase. Provides critical commercial linkage, knowledge and support to the brand marketing teams to ensure brand standards, purpose, communications, and programs are commercially sound and impactful and are grounded in deep shopper, retailer and route to consumer understanding.
- A People Manager role, reports to EABL GM Premium Spirits and sits in the Premium Spirits Leadership Team. It is part of the wider Extended Leadership Team.
Role Responsibilities
- Develop Trade & Collage Strategy: Lead the development and embedding of trade and collage strategies for on trade , off trade and JUCPs prioritizing key cities.
- Embed the Right Execution Standards: Lead the planning and execution necessary to achieve world class brilliant execution of category plans throughout the year and keep up to date with category insights. Drive growth by improving the customer experience.
- Drive Segmentation: Using the city strategy, categories outlet universe to agreed category guidelines and prioritize investment decisions to deliver incremental growth.
- Build capability across the value chain: Lead the capability agenda, ensuring that the teams are high-performing and developed in their roles and functions.
- Manage Performance: Manage actual execution, Tracking and Measurement of all Trade programs (promotions, 365 essentials and Trade assets)
- People Management: Lead, coach and develop the Customer Marketing – Premium Spirits Team
Qualifications, Required Experience & Skills and Competencies
Qualifications
- Bachelor’s Degree in relevant field
- Required certifications as required e.g. CIM
Required Experience
- 10 – 12 years of Sales & Marketing experience. including CPG and/or Drinks Joint business planning and category experience
- Working knowledge of P&L and budget management.
- Ability to lead, coach, and develop a team.
Skills and Competencies
- Category Management Strategy development and implementation
- Good understanding of shopper and consumer research and derive insights
- Strategic Key Account Management
- Deep knowledge and understanding of Commercial processes. e.g. JUBP (inc. MBP planning), Trade Terms, M&E and Customer & Channel profitability.
- Knowledge and ability to coach others in both the Diageo Way of Selling (DWS) and Diageo Way of Brand Building (DWBB) capabilities and tools.
- Experience of change management, complex stakeholder management and participation in leadership teams.
- Cross functional and multi-cultural working experience
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people.
We’re looking for people with creativity, boldness and a sense of purpose to take Diageo and our timeless, pioneering brands to the next level.
Feel inspired? Then this may be the opportunity for you.
Worker Type :Regular
Primary Location:Nairobi HQ
Additional Locations :
Job Posting Start Date : 2024-07-05