Company Overview
Coca-Cola Beverages Africa is the largest African Coca-Cola bottler, accounting for 40% of all Coca-Cola volumes on the continent. CCBA is a market leader in the NARTD (non-alcoholic ready to drink market) in Africa. CCBA has an extensive footprint in Africa, employing over 16 000 employees.
Key Purpose Statement
The Communications Manager will be mandated with :
- Executing the External communication deliverables in the CCBA reputation strategy, which includes developing a media plan to profile CCBA’s thought leadership, generating positive media coverage and advocacy for the business.
- Executing the Internal communication deliverables by owning and leading employee communication across the business and building relationships with key internal customers.
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- Act as an expert and internal consultant on both internal and external communication practices and trends by
- Continuously researching and learning about the current thinking on internal and external communication
- Introducing new communication practices, ideas and trends into the enterprise in line with the Group’s communication strategy.
- Acting as an internal consultant on aspects of corporate communication and reputation management
- Formulating and socialising plans and approaches that outlines the vision and solutions to improve communication throughout CCBA – KE.
- Formulating budgets and managing and monitoring budgets assigned to internal and external communication projects
- Create an enabling environment for the continuous management and improvement of communication in CCBA-KE by:
- Executing the relevant internal and external communication frameworks for CCBA – KE.
- Develop relevant stakeholder maps with internal business partners.
- Develop key internal and external messages based on corporate narrative and support change management to drive culture.
- Manage strategy, content and execution of major announcements, launches and events (both internal and external).
- Developing and distributing handbooks, job-aids, and work procedures
- Collaborate with and guide relevant agencies to ensure delivery of key outputs.
- Create briefing documents for all external facing engagement
- Execute communication channel strategy by:
- Operationalise integrated, omni-channel communication plans.
- Ensure monthly reporting on media monitoring targets and metrics and design remedial interventions where required
- Plans and implements effective communication methods.
- With the Group’s Communication Leads, develop a communication content plan based on channel interplay.
- Develop and implement relevant and credible content which is contextualised per audience.
- Ensure the implementation and deployment of communication practices and initiatives by:
- Partnering with function leads to draft, edit and distribute company-wide communication
- Clearly defining the required timing, audience and distribution methods of all internal communication is appropriate.
- Using influencing skills to standardise communication solutions
- Measure and track the impact of internal and external communication targets and metrics by:
- Using and applying international, local and industry best practices that apply to internal and external communication in alignment with the Group office to determine reasonable metrics and targets.
- Socialising, debating, and agreeing the target metrics for communication in CCBA -KE
- Track and measure the outcomes and effectiveness relevant to different communication channels and campaigns.
- Gather employee feedback and leverage data to drive continuous improvement of internal communication efforts.
- Establish relationships with and engage relevant stakeholders by:
- Identifying relevant media role players, platforms, PR agencies, media monitoring agencies, representatives of media publications, journalists, editors and other relevant role players
- Contributing and collaborating when assigned to project teams and engaging with fellow project team members.
- Become deeply embedded in the business and gain understanding of the business strategy.
- Engage regularly with key stakeholders on internal communication issues.
- Build relationships and networks across the organisation
- Partner with key stakeholders to ensure message consistency in functions such as HR and Supply Chain.
- Engaging in Communication workshops and meetings to share approaches, plans and roadmaps.
- Meeting regularly with the Communication team members and his/her manager to report progress, raise issues and brainstorm solutions.
- Act as a responsible corporate citizen and member of the PACS team by:
- Attending team meetings and workshops and contributing ideas and comments.
- Preparing and delivering updates and reports as required by executive management and the business.
- Performing required administrative requirements such as reports, time sheets, leave requests, performance progress feedback and general requests