Details
| Closing Date | 2024/04/22 |
| Reference Number | CCB240416-3 |
| Job Title | HORECA Manager |
| Job Category | Commercial – Sales and Marketing |
| Company | Coca-Cola Beverages Africa |
| Job Type | Permanent |
| Location – Country | Kenya |
| Location – Province | Other – Non-South African Location |
| Location – Town / City | Nairobi |
| Job Description | Company Overview Coca-Cola Beverages Africa is the largest African Coca-Cola bottler, accounting for 40% of all Coca-Cola volumes on the continent. CCBA is a market leader in the NARTD non-alcoholic ready to drink market in Africa. CCBA has an extensive footprint in Africa, employing approximately 14,000 employees in Africa, and approximately 7,000 employees in South Africa. Key Purpose Statement Territory management to provide market driven differentiated service that builds sustainable competitiveness within clearly identified channels. The role delivers sustainable growth in brand equity, sales volume, market share, competitive advantage and corporate reputation |
| Key Duties & Responsibilities | Implement strategies and tactical plans for HORECAs to ensure sustained business growth.Collaborate with marketing and regional Teams to execute key programs and initiatives to achieve set targets.Recruit and serve HORECA outlets to deliver premium strategy through growing relevant portfolio across the region.Establish and manage winning trading relationships with the key decision makers in the outlets covered and Key distributors across the region.Champion Order generation within the HORECA outletsTrade Execution management though SFA tool to analyse the market demand and use this information to drive performance in set KPIs – calls adherence, strike rate targets, outlet expansion, sales volume, profit and RED.Market share protection and growthBuild Capability through coaching & learning to accelerate performance. |
| Skills, Experience & Education | Qualifications Bachelor’s degree preferably in Sales and Marketing Experience Minimum 5 years’ experience in an FMCG environment Strong experience in Marketing and Customer service with good networking skills Excellent interpersonal, verbal & written communication skills. |
