Zara has apologised after a children’s shirt sparked outrage for its ‘suggestive’ design. Parents usually don’t scrutinise the messages on their children’s clothing, but one video has changed that. TikTok user Laura Wilson, known as chaos.to.sanity, brought attention to the shirt, causing a stir among parents.
Wilson explained to a media outlet that she felt ‘physically sick’ and found the shirt ‘completely unnecessary and inappropriate’ after discovering it in a UK Zara store. In her video, Wilson said: “I’m not usually sensitive about clothing, but this was in the girls’ section at Zara.”
She urged viewers to see the back of the shirt. The front of the shirt reads, ‘The Strawberry: A small burst of sweet joy’ with the phrase ‘the perfect snack’ on one side. Wilson commented: “If you’ve bought this for your child, you need to reconsider. I’m shocked.”
Zara removes ‘perfect snack’ kids t-shirt from shelves after complains of it is ‘sexually suggestive’
Zara’s white T-shirt reads “the perfect snack” and “the strawberry: a small burst of sweet joy”. On the back are two halves of a strawberry, one from inside and one from the… pic.twitter.com/cEUufRKjxd
— The NewsWale (@TheNewswale) August 20, 2024
Turning the shirt over, she revealed an image of a strawberry cut in half with the words ‘Take A Bite’ underneath. The shirt continued: “A burst of sweet delight. Making for the perfect summer snack,” in quotation marks. Wilson criticised further: “Is it just me, or is this inappropriate? I would never let my girls wear this T-shirt. This is wrong, isn’t it?”
She captioned her TikTok: “If you think this is wrong, please let me know. I’m disgusted – who is buying this for their child?” Social media users echoed her sentiments, expressing shock at the shirt’s implications. The company has issued an apology and removed the shirt from stores, according to reports.
“There was no intention for the term ‘snack’ to imply anything other than its traditional meaning, as shown by the strawberry image on the garment,” the company stated. “However, we understand some have interpreted it differently. Therefore, we’ve removed the T-shirt from stores and our website.”
Zara has been contacted for further comment.
Other News Sources
- Independent reports that Zara has pulled a children’s T-shirt due to complaints that it was sexually suggestive, with mothers on TikTok calling it out for inappropriate language.(read more)
- Standard reports that Zara has withdrawn a £10.99 children’s t-shirt featuring a strawberry design with the words “the perfect snack, take a bite” due to its suggestive nature, sparking concerns among parents.(read more)
Frequently Asked Questions
Here are some common questions asked about this news
What did Zara apologize for?
Zara apologized for a children’s shirt design deemed suggestive and inappropriate by some parents.
Who brought attention to Zara’s controversial shirt?
TikTok user Laura Wilson, known as chaos.to.sanity, highlighted the shirt in a video.
What was written on the controversial Zara shirt?
The shirt featured phrases like ‘The Strawberry: A small burst of sweet joy’ and ‘Take A Bite.’
How did Zara respond to the backlash?
Zara issued an apology and removed the shirt from their stores and website.
What did parents find inappropriate about the shirt?
Parents found the shirt’s phrases suggestive and unsuitable for children.
