Travis and Jason Kelce are reportedly in talks over a new contract for their New Heights podcast and have been told they could close a deal worth $100 million.
New Heights enjoyed a meteoric rise this past NFL season, with Kansas City Chiefs star Travis dating Taylor Swift as his team went all the way to a Super Bowl victory.
Jason, meanwhile, has seen his own popularity rise through the show, thanks in part to the close bond he has with his younger brother. On Monday, he retired from the NFL after playing 13 seasons for the Philadelphia Eagles.
He will now almost certainly forge a career in the media industry and that could start with a new lucrative podcast deal.
According to the financial information website MarketWatchthe Kelce brothers could strike a nine-figure deal to keep the podcast going.
Jason and Travis Kelce could close a new New Heights deal worth $100 million, it has been claimed
The two brothers have seen the popularity of their show rise in recent weeks and months
Travis and Taylor Swift’s relationship has been a key factor in the podcast’s growth
“Companies want Jason and Travis Kelce’s podcast because of the deep relationship they have with their audience,” Eric Silver, head of development at Multitude, a collective podcast studio and ad seller, was quoted as saying by MarketWatch.
‘That’s the most important thing about podcasting. I wouldn’t be surprised if it was $100 million.”
Silver’s comments follow a report last week in Bloomberg that the Kelces are looking for new terms. That report says they could close a deal worth around $80 million.
In addition to discussing the NFL, the brothers talk about their personal lives — including Travis dating Swift — and their upbringing in Cleveland.
They started the podcast in September 2022 and release episodes every Wednesday, with a bonus edition every Friday during the NFL season previewing the weekend games.
They have 2.3 million subscribers and their hour and 50 minute episode recapping the Chiefs winning the Super Bowl last month has been viewed 3.5 million times. A guest episode in which Jason’s wife Kylie talks about Travis and his dating life – before he went public with Swift – has been viewed 7.5 million times.
Jason Kelce, 36, is retiring from football having earned career earnings of approximately $81 million in his 13 years with the Philadelphia Eagles.
Travis, meanwhile, has earned an estimated $77 million with the Kansas City Chiefs, where he is a three-time Super Bowl winner.
The brothers release episodes every Wednesday, with a bonus show on Fridays during the NFL season
Jason tearfully announced Monday that he is retiring from the NFL after 13 years
The cash-strapped 34-year-old has previously said he is thinking about retirement more than he admits, but will continue to play at least one more season with his Chiefs team in search of an unprecedented three-peat.
It will also make for some brilliant content on New Heights next season. During Super Bowl week in Las Vegas, Jason talked about how the show has helped him maintain his bond with Travis.
“I haven’t been this connected to Travis in the last two years since college,” he said.
“And that was one of the best things, probably the best thing, about the podcast. It forces us – because we are brothers, before we would be alone for months without talking. We would text, send a funny video, but to actually sit down and talk to him would take a long time.
“It’s been great, it’s the second year, we’ve gotten a lot better at it, I think. First and foremost, I feel like we have a great team; our input is very minimal, we just talk.
If you do this, you know that once a week we sit down and talk. And we get to have very meaningful conversations, fun conversations and really know where each of us are in our lives and that’s the best part about it.
“It has reached the next level thanks to many different factors, including my brother’s love life. But I like to see people enjoying it and it’s nice to see where it is.”
