The Tourism Authority of Thailand (TAT) unleashes its latest concept Amazing Thailand: Your Stories Never End at the Arabian Travel Market (ATM) 2024, captivating audiences with tales of wonder and adventure.
TAT Governor Thapanee Kiatphaibool declared that the event marks Thailand’s 24th year at the ATM, showcasing TAT’s commitment to endless innovation in tourism.
“Collaborating with the Phuket Tourist Association, we’ve crafted an unparalleled experience, uniting 64 exhibitors under one vibrant pavilion.”
The Thai contingent, a mosaic of 40 hotels, 11 destination management companies, and eight attractions, features a prominent showcase of Phuket, accentuating its appeal to Middle Eastern travellers.
Siripakorn Cheawsamoot, TAT Deputy Governor for International Marketing, stated that the TAT resonates with diverse offerings, tailored to Middle Eastern tastes, from family-friendly getaways to indulgent luxury experiences.
“Phuket’s prominence underscores our commitment to elevate destination appeal.”
Exciting collaborations await, with strategic partnerships inked and high-profile meetings scheduled with industry titans like dnata Travel and Emirates Airlines.
The unveiling of Amazing Thailand: Your Stories Never End promises an immersive narrative, inviting travellers to become storytellers, weaving their tales of Thai splendour.
Nithee Seeprae, TAT Deputy Governor for Marketing Communications, shared that TAT’s vision is to craft unforgettable journeys that transcend borders, fostering a global community of Thailand enthusiasts, reported Travel Daily News.
Thailand sets its sights on a target of 3 trillion baht in revenue for 2024, including over 1.11 million Middle Eastern travellers, boosting the nation’s tourism industry.
In related news, online travel agent Booking.com predicts the Asia-Pacific region to have the fastest growth in bookings globally, even as travel demand cools post-high season. The company’s Managing Director for Asia-Pacific, Laura Houldsworth, anticipates a more steady growth rate, rather than the rapid rise seen in recent years.
In other news, Thailand’s vibrant capital of Bangkok retained its crown as the top tourist hotspot for March, with the Ministry of Tourism and Sports‘ data revealing an impressive 4,459,579 visitors.
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