Lang’ata constituency Member of Parliament (MP) Phelix Oduor, popularly known as Jalang’o, has advised the internet sensation Bradley Marongo, aka Bradley Mtall, to build and safeguard his brand.
Speaking during an interview with the Iko Nini podcast host Mwafreeka, Jalang’o said that before fame, Bradley was living an ordinary life. Now that he is in the limelight, different brands want to partner with him.
Jalas further added that Bradley, who is currently in Diani courtesy of a tour travelling company, has endorsed three major companies in Kenya, adding that those in charge of his brand should look for something that he will be associated with rather than his unique stature.
“Sahizi, we have the tall guy, Bradley Gen Z Goliath; huyu ni msee alikuwa tu na maisha yake ya kawaida God’s timing worked for him to be able to be noticed iyo time ya Gen Z na saa hizi he has all these brands looking for him.
“As we speak, he is in Diani for the first time, kwa plane big thing, and we are happy for him,” he said.
“He has endorsed a cᶏr company, Barger Company, and Bata Company. I only hope the pēople in charge of his brand must look for something that will last longer than him being tall; we don’t want to see Bradley going back to the streets.”
Citing examples of other individuals who gained fame overnight and are no longer in the limelight, the former comedian advised the Wonder Man to sign better contracts to avoid being used by big companies and brands.
“Dear Goliath… Do you know Githeri Man? Do you know Uhuru’s lookalike, serikali saidia and many more? Take everything they are offering you, they tend to forget very fast! Sign better contracts now… wish you well.”
Jalang’os sentiments come days after Bradley Mtall bagged a lucrative deal with a motor company in Mombasa.
Rate Card
In an Instagram post shared, Bradley disclosed the detailed rate card that would see him earning a decent income from his popularity. In the rate card, he indicated that he would be charging Ksh50,000 for every Instagram reel and TikTok.
Additionally, he will be charging Ksh 20,000 per hour for every live TikTok session, while event appearances will cost Ksh 100,000 per day.
For promotional campaigns, brands will have to part with Ksh150,000, whereas product endorsements will cost Ksh200,000 per month.
Bradley’s journey to fame
The 27-year-old, who stands at 8 feet 2 inches and hails from Majengo, Vihiga County, became a buzzing sensation due to his towering presence during the Gen Z protests that rocked the country.
In a recent interview, Marongo recalled how he landed in Nairobi from Vihiga and his life challenges.
“My friend Mose, who works with one of the buses plying the Nairobi-Western region routes, invited me to come with him to Nairobi. He told me he was an upcoming artiste shooting some of his music videos but was yet to break into the mainstream music scene,” Marongo said.
“I sat on the floor mat along the aisle towards the driver’s side,” he said, adding that it was an impossible task finding a bus designed for peoplé like him.
The internet sensation also disclosed how difficult it has been for him to find clothes and shoes that fit. He also revealed that he had never worn a closed shoe and had been rocking only two pairs of custom-made sandals.
“Getting clothes that fit is a nightmare. When I go to the market, individuals stare at me, wondering where this tall person has come from,” he said.
He also revealed that he was a father of two daughters and had worked as a tout in Nairobi before gaining fame.