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Real Betis took an unconventional approach to announcing Isco’s contract extension with the club.
Isco, who joined the LaLiga team as a free agent in the summer after terminating his contract with Sevilla in December 2022, initially signed a one-year contract with Betis.
However, he has now committed to a long-term stay and is extending his contract until 2027.
Isco has been an important player for Betis this season. He played 23 games and started 17 of the 18 league matches, contributing to the team’s current seventh position in the table.
While it is typical for clubs to showcase their editing skills for viral videos and images when announcing new transfers, Betis took a different approach.
Real Betis took an unconventional approach when announcing Isco’s contract extension
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Isco has signed a new contract with the Seville club until 2027
Isco played exclusively for Spanish clubs, including Valencia, Malaga and Real Madrid
In a video shared on their social media, an actor dressed as Ali G, a character played by Sacha Baron Cohen in the film ‘Ali G Indahouse’, takes center stage.
Situated in a bright yellow car with license plates that read “FOREVER GREEN” and “ANNOUNCE,” the actor recreates a scene from the film in which Ali G drives around rapping to M-Beat and General Levy’s song “Incredible.”
Instead of the original text, the actor raps ‘Betis, Betis!’ as he navigates the streets of Seville.
The video continues with the actor driving to Betis’ home ground, Estadio Benito Villamarin, and pretending to almost crash into another car while trying to park.
In a comical exchange he shouts: ‘What are you doing, bruv? Are you angry?’ before Isco emerges and reveals a shirt with his name and ‘2027’ on the back.
Despite the initial humor, Ali G’s demeanor turns to a smile as Isco, who is playing for his fifth senior club at the age of 31, takes the spotlight.
Isco’s career has seen him play exclusively for Spanish sides, starting at Valencia before moving on to Malaga and Real Madrid, where he enjoyed considerable success with three La Liga titles and five Champions League victories before leaving in 2022.
