Lewis Hamilton again showed his idiosyncratic sense of style on Thursday during the Formula 1 Grand Prix of Mexico at Autodromo Hermanos Rodriguez.
The 38-year-old racing driver cut a vibrant figure in bright orange and green cargo pants, which he paired with a blue patterned Tommy Hilfiger jacket.
He got comfortable in a pair of chunky brown boots and completed his look with a washed-out gray bucket hat.
Lewis shielded his eyes with dark sunglasses and carried his brand new non-alcoholic blue agave spirit, called Almave, in one hand.
After unveiling his new drink on Wednesday, Lewis was quick to promote his product as he walked out with a bottle of Almave in one hand.
Lewis created Almave, which mirrors tequila but is non-alcoholic, in collaboration with master distiller Iván Saldaña Oyarzábal.
Lively: Lewis Hamilton once again showed his idiosyncratic sense of style during the Formula 1 Grand Prix of Mexico at Autodromo Hermanos Rodriguez on Thursday
Promotion: Lewis shielded his eyes with dark sunglasses and carried his brand new non-alcoholic blue agave spirit called Almave in one hand
Announcing the launch of Almave, Lewis wrote on Instagram: ‘The time has finally come. Welcome to @Almave, the world’s first and only alcohol-free spirit made from real blue agave.
‘Almave is for people like me, who are always pushing the boundaries of what is possible, who enjoy the taste of tequila but are focused on balance, longevity and living a full life.
“When I first met @agabiotico, two things became clear: we both love tequila and something was missing in the market.
‘Almave adapts time-honored tequila-making practices to create a non-Alc spirit that doesn’t compromise on taste or quality. So proud to be a founder.
‘I hope you approach it with an open mind, try it and love it as much as I do. Let’s go beyond evidence.’
He has become the latest celebrity to dip his hand into the drinks industry after Blake Lively launched her non-alcoholic sparkling mixers Betty Buzz in 2021.
Meanwhile, major Hollywood stars including Ryan Reynolds, Kylie Minogue, Kate Hudson and George Clooney have launched their own alcohol brands.
Elsewhere this week, Lewis gave his beloved bulldog Roscoe an 11th birthday party, complete with party hats and helium balloons.
Quirky: The 38-year-old racing driver cut a vibrant figure in bright orange and green cargo pants, which he paired with a blue patterned Tommy Hilfiger jacket
New venture: After unveiling his new non-alcoholic drink on Wednesday, Lewis quickly promoted his product as he walked out with a bottle of Almave in one hand
Stylish: He felt comfortable in a pair of chunky brown boots and completed his look with a washed-out gray bucket hat
All smiles: Lewis appeared to be in jovial form as he smiled as he entered Mexico City
With a crown on his head and a feather boa around his neck, the pampered pooch was surrounded by his friends who wore multi-colored cone-shaped hats for the party.
The photos showed Roscoe beaming at the camera as he sat on the sofa with a bunch of balloons behind him, surrounded by his friends as they eagerly waited to enjoy the vegan cake Lewis gave his pet.
Lewis runs an Instagram page for the dog, which has nearly 1 million followers, and posted a photo of the festivities on Wednesday with the caption: “One time for the birthday boy.”
A source close to the star told the Daily Mail that throwing his dog a party is something he takes very seriously.
“Roscoe has stood by Lewis through thick and thin, and he treats him well,” the friend said. ‘He takes him everywhere and likes to show Roscoe that he is greatly appreciated. It may sound strange to some, but for Lewis it is just the way it is.’
‘Roscoe is officially Hamilton’s ‘best friend’ as the Mercedes star, who flies him to race weekends on a private jet, revealed he had frozen Roscoe’s sperm so he could breed him.
Birthday boy! Elsewhere this week, Lewis gave his beloved bulldog Roscoe an 11th birthday party, complete with party hats and helium balloons
Delicious! The photos showed Roscoe beaming at the camera as he was surrounded by his friends as they eagerly waited to enjoy the vegan cake (pictured) that Lewis gave his pet
Birthday cake: Lewis runs an Instagram page for the dog which has almost 1 million followers and posted a photo of the festivities with the caption: ‘One time for the birthday boy’
Lewis wrote for Roscoe’s Instagram bio: “I’m a vegan bulldog who loves to travel, play ball and get attention from all the girls, especially when they rub my bum.”
Both of Roscoe’s parents are champion show dogs and Roscoe earns £530 a day from various modeling jobs.
Lewis said: ‘Roscoe is now part of a modeling agency and he has auditions, he will be up against ten to fifteen different bulldogs.
“He gets paid $700 a day, it’s ridiculous and he gets treats, he loves it.”
