Occupying a commanding position within the fashion domain, Jens Grede, hailing from Sweden, has co-founded an array of high-profile labels including Frame Denim, Skims, and BRADY. His entrepreneurial ventures have been further amplified by his partnership with his spouse, Emma Grede—a prominent British businesswoman in her own right. The couple’s collaborative efforts have significantly bolstered their footprint within the industry.
The Gredes, who are parents to a brood of four, have established their home base in Los Angeles, California, a decision likely influenced by the city’s pulsating fashion and business milieu. In their union, they have adeptly merged the demands of their enterprising pursuits with their family responsibilities, thus forging a partnership that transcends the conventional boundaries of fashion and commerce.
Jens Grede’s precise year of birth remains elusive, but given the age of his wife Emma, it is surmised that he is in the early stages of his fifth decade as of January 2024. Emma Grede, born in London on September 23, 1982, has reached the age of 41 by the year 2024. The couple’s early days trace back to London in 2007, where Jens, at that time holding a position as a brand consultant, encountered Emma who was steering her own talent management agency. Their relationship culminated in a grand wedding ceremony in 2010 at the illustrious Blenheim Palace in Oxfordshire, England.
Their family tapestry has since expanded, welcoming four young ones—two sons, Grey and Indio, alongside twin daughters, Romy and Rumi, who arrived via surrogacy in November 2021. As the family continues to evolve, they represent a melting pot of cultural influences, crafting a richly woven and dynamic familial fabric.
Jens Grede’s career trajectory in the fashion sector is marked by significant milestones. His early career saw him dispensing brand consultancy expertise to notable clients including H&M, Calvin Klein, Alexander Wang, and Tom Ford. In 2012, he ventured into the entrepreneurial landscape with the launch of Frame Denim alongside Erik Torstensson. The brand swiftly garnered attention with its high-quality denim, attracting endorsements from celebrities such as Gigi Hadid and Jennifer Lopez.
Frame Denim’s portfolio has since expanded to include a comprehensive range of ready-to-wear apparel for both sexes, in addition to accessories and eyewear collections. The year 2019 marked the inception of Skims, a shapewear line Jens co-founded with Emma Grede and media personality Kim Kardashian West. As CEO, Jens steers Skims’ strategic and operational roadmap. The brand, lauded for its commitment to inclusivity, has rapidly ascended to a valuation surpassing the $1 billion mark.
Another foray into fashion came with the establishment of BRADY in 2020, a joint venture with Torstensson and globally recognized sports and style icon David Beckham. BRADY offers a curated selection of grooming essentials for men, encompassing haircare, skincare, and fragrances.
Aside from his commercial successes, Jens Grede has demonstrated a commitment to philanthropy, offering support to initiatives such as the NAACP Legal Defense Fund and the Black Lives Matter movement. His charitable engagements extend to donations to organizations like UNICEF and Save the Children, reflecting his dedication to humanitarian causes.
