Gino D’Acampo has come under fire for his latest promotional post to plug his own-brand £450 pizza ovens and £30 skillet pans.
In a video shared with his 1.6million Instagram followers, the TV chef, 47, is seen taking a perfectly cooked roast chicken out of his oven on one of his skillet pans – however it appeared the oven was not even turned on.
Looking at the camera, Gino proudly presented his work and said: ‘Look at that guys, just cooked roast chicken with fresh lemon and cherry tomatoes in the Gino D’Acampo skillets because pizza ovens are not just for pizza.’
Enraged fans swiftly dominated the comments section however, with many insisting the roast chicken could not be cooked in such a manner by a pizza over while others noted the varied shades of the ‘freshly-cooked’ foods.
A host of fans penned: ‘I’m sorry but that isn’t just cooked in the pizza oven, it may look nice but be honest please… cooked in a proper oven and made it look like is coming out form there… Yes I know lol. Who’s he trying to kid lol…
Not true? Gino D’Acampo has come under fire for his latest promotional post to plug his own-brand £450 pizza ovens and £30 skillet pans
Turn me on? It seemed the pizza oven was turned to off, with the dial pointed to off
Tasty: He shared his claims about what could be cooked in a pizza oven
Hmm… In a video shared with his 1.6million Instagram followers, the TV chef, 47, is seen taking a perfectly cooked roast chicken out of his oven on one of his skillet pans
Outrage: Fans were left outraged by the alleged falsities
‘Sorry mate but that doesn’t look like it just came out of the that oven… Next time turn the oven on if you’re going to try and fake it…
‘I would believe it if I see the whole process. I am cooking a lot and this doesn’t look to be cooked in this oven. Instead of fake advertising, it’s better to be honest…
‘Your audience are not stupid!… Looks like you coloured the lemon with a blow torch… That wasn’t cooked in that oven… That oven didn’t cook that food… Deffo not just cooked in that oven at all’.
In the caption for the snap, Gino penned: ‘Who said pizza ovens are just for cooking Pizza? With my @ginopizzaovens and skillet pans, you can cook meat, fish, vegetables and more… Available now at Ginopizzaovens.com… #GinoPizzaOvens’.
MailOnline has contacted Gino’s representatives for comment.
The apparent gaffe comes after one of Gino’s eight eateries was given a hygiene rating of just one star out of a possible five by the Food Standards Agency.
Earlier this year, the restaurant which is located on Liverpool’s Old Hall Street, was inspected by the association, who weren’t impressed.
Giving the establishment a review of ‘major improvement necessary’, the FSA did not provide further detail on why the second worst rating possible was given.
Delicious! Looking at the camera, Gino proudly presented his work and said: ‘Look at that guys, just cooked roast chicken with fresh lemon and cherry tomatoes in the Gino D’Acampo skillets because pizza ovens are not just for pizza’
Hmm… Fans penned: ‘Sorry mate but that doesn’t look like it just came out of the that oven… Next time turn the oven on if you’re going to try and fake it’
Boasting not only a restaurant but a 360 sky bar too, the Liverpool location is inside of four-star hotel INNSiDE By Melia.
According to the FSA’s public record, they carried out an inspection on January 17. With the lowest rating a 0 and the highest 5, Gino’s restaurant was given a 1, which means major improvement is necessary.
While the report provided little detail on why, this usually means that there are consistent breaches of hygiene rules and often a lack of training in the organisation.
A spokesperson for Gino D’Acampo Hotels and Leisure told Liverpool Echo at the time: ‘We’re extremely disappointed with this rating and have taken immediate action to address the points raised.
‘Our expert consultants have since conducted a robust audit and were satisfied that corrective measures have been met.
‘A re-inspection has already been invited and we are confident of seeing a return to higher scores in line with our sibling restaurants.’
Not great: The apparent gaffe comes after one of Gino’s eight eateries was given a hygiene rating of just one star out of a possible five by the Food Standards Agency (pictured in the Liverpool restaurant)
Failed business: He previously owned an Italian food business named My Pasta Bar in central London, which went into liquidation last year and reportedly left him owing almost £5 million to multiple creditors
