They’re taking a colorful approach to intimidating the heck out of men.
Determined to dissuade lewd dudes from making unwelcome advances at bars and clubs, fed-up Gen Z bombshells are fast-adopting the viral #UnapproachableMakeup trend — fierce looks they hope will send wannabe cat daddies running for the hills.
“It works like a charm,” Megi Hebeja, a 22-year-old style influencer from Philadelphia, told The Post about the beauty hack. “And it only takes about 10 minutes.”
The gutsy glam gal uses dark eyeshadows, tinted bronzers and bold lip shades to scare away lusty lechers.
It was first made popular by aspiring pop singer and Los Angeles-based beauty trendsetter, Hila Baksay.
She earned virtual acclaim when she debuted her #UnapproachableMakeup on TikTok in late June after wanting a funky way to express her disdain for jerky duds through makeup — much like the eye-popping “revenge makeup” and “chrome makeup” trends that proceeded her brainchild.
Baksay’s hot hashtag has since inspired a barrage of other content creators — and racked up over 30.5 million views on the app from women like Hebeja who’ve recreated the man-repellent art.
“Men are intimidated by women in darker makeup,” said Hebeja, adding that when she’s not rocking the savage look, guys harass her with stale lines like, “Let me buy you a drink,” or “I’m taking you home with me tonight.”
“But when I wear my unapproachable makeup, they don’t come up to me because the look [incites] the fear that they’re gonna get rejected — and they are,” the siren assured, adding that she’s been in a relationship for three years.
Online, Hebeja scored over 1.8 million views on footage featuring her step-by-step process for primping in the goof-proof style. In the clip, she joked about the abrasive effect the look has on guys.
“Nothing I love more than pissing men off and nothing pisses them off more than when you look so good they’re too scared to approach you,” she chuckled in the tutorial. “I think it’s really fun when guys at bars get rejected and then they start questioning their own masculine energy.”
To achieve the look, Hebeja told The Post that uses products she regularly has in her makeup bag.
She first applies a coat of E.l.f. Glow-up primer serum ($8) to her face, then adds Maybelline New York BB Fresh skin-hydrating beauty balm, a tinted moisturizer ($9.99), to add a slight boost to her pigmentation.
Next, she decks out her mug with E.l.f. Hydrating Camo Concealer ($7), as well as the E.l.f. Luminous putty bronzer ($7) and blush ($7). Hebeja then sets her face with Maybelline Fit Me loose finishing powder ($8.49) and adds a tiny dab of Ulta Beauty’s Flush Blush, in color “Cotton Candy” ($10), to her cheeks.
To embellish her eyes, she employs several dusky shades, as well as sparkly garnishes, from the Naked Honey palette by Urban Decay ($49).
She also uses a black eye shadow from Ulta Beauty as eyeliner to create an exaggerated, smoky wing design at the outer corners of both eyes.
And Hebeja completes her gave trimming with a layer of Maybelline lifter gloss in the shade “Rust” ($10.99) and the NYX line loud pencil in hue “Global Citizen” ($8).
It’s a look Hebeja says makes her feel “powerful.”
“Not having to worry about guys talking to me or touching me feels awesome,” she said. “There’s [no better feeling than] seeing the look on guys’ faces when they know that can’t approach me.”
Baksay, the creative mastermind behind the trend, told The Post she’s grateful that women like Hebeja are successfully staving off bums.
“I love that women are able to take control of their interactions with makeup,” said Baksay.
“The more intense, bad b—h makeup that you wear, the less these men will approach you.”
