Frustrated Josie Gibson shuts down rumours she's dating This Morning cameraman Sam Morter and insists she is 'like his auntie'

Josie Gibson has shut down rumours she’s dating This Morning cameraman Sam Morter.

The former Big Brother winner, 38, was clearly frustrated as she took to her Instagram Stories on Wednesday to address the romance speculation.

Josie spoke on camera, saying: ‘I’m just having a little lie down because I’m so tired of this story. I am not in a relationship, neither am I in love with cameraman Sam. I am not with Sam Morter.

‘I love Sam Morter, he is my work colleague, I’m like his older sister. I’m like his auntie. That’s as far as it goes.’

A visibly infuriated Josie reiterated: ‘There is nothing going on between me and Sam Morter. I don’t know how many times I’ve got to say it!’ 

Speculation: The colleagues themselves sparked romance speculation back in January when they took to Instagram to share a slew of snaps of themselves together in Paris 

Frustrated: The former Big Brother winner was clearly frustrated as address her relationship with Sam, insisting: ‘I’m like his auntie. That’s as far as it goes!’

It comes just days after Josie revealed that she is in love with a new boyfriend during Tuesday night’s Shopping With Keith Lemon.

The ITV presenter detailed her new romance and said the mystery man gives her the ‘flutters’ but denied she is dating cameraman Sam Morter.

The pair set the rumour mill into overdrive after they shared a cosy picture together on social media which looked like a relationship announcement.

Josie said she is in the early stages of a relationship but it seems to be going from strength to strength.

She told Keith: ‘There is someone in my life at the moment but it’s early stages.

‘It’s that bit where you’ve got the flutters, can’t-wait-to see-them vibes – you get a little bit nervous.

‘I’ve said I love you, It’s best to just get it out of the way, I don’t like playing games.’

Josie also shared that she never had much luck getting ‘chatted up’ when she was single.

‘I never ever get chatted up but do you know what? I hated it when they started banning wolf-whistling because I used to love getting wolf- whistled at’, she joked.

Sam is not the man: It comes after Josie revealed that she is in love with a new man during Tuesday night’s Shopping With Keith Lemon but denied she is dating cameraman Sam Morter

Josie herself sparked the rumours she was dating Sam Morter, when back in January she took to Instagram to share a slew of snaps from a trip to Paris.

She had fans convinced of a new romance as she appeared loved-up with TV director and cameraman Sam, who held her hand in one shot.

But it seemed the trip was more work than play, as the mother-of-one appeared to confirm the pair were just friends, jesting in one caption: ‘In the most romantic city in the world with….. @sammorter….gutted’.

Josie’s This Morning co-star Alison Hammond captioned: ‘Beautiful couple’, while others questioned if the pair were a couple.