Celebrity chef Gordon Ramsay will bring his tough-talking bravado to new Australian reality series Food Stars, airing on Channel Nine on March 26.
The notoriously hot-tempered celebrity chef, 56, stars in the Apprentice-style cooking competition alongside Boost Juice founder Janine Allis.
The participants are out to win $250,000 in investments to boost their business.
Ramsay and Allis, 59, are each responsible for a team of hopefuls who will pitch their best food and drink business ideas to the food gurus.
Each team must compete in high-pressure challenges to prove their worth, with the losing side facing a brutal defeat at the hands of Ramsay and Allis.
Celebrity chef Gordon Ramsay will bring his tough-talking bravado to new Australian reality series Food Stars, airing on Channel Nine on March 26.
Participants will be tested on core values that are essential to all successful businesses, including customer service, sales, marketing, branding and event management.
A new trailer for the show, which is based on a format Ramsay launched in the US last year, shows the famed chef in a competitive mood.
“I didn’t travel twelve thousand kilometers to come in second place,” he exclaims.
The participants are out to win $250,000 in investments to boost their business
Meanwhile, in another segment, Allis is seen cheering on her team and telling them, “We have to beat Ramsay.”
Another highlight of the preview features a contestant telling Ramsay that she is Madonna’s personal chef.
Later, the pop superstar is heard telling Ramsay that she “wants her chef back.”
The notoriously hot-tempered celebrity chef, 56, stars in the Apprentice-style cooking competition alongside Boost Juice founder Janine Allis
Ramsay’s own Fox company, Studio Ramsay Global, produces the show in association with Endemol Shine Australia.
It comes 13 years after Ramsay was made persona non grata at Channel Nine.
He had made a snarky comment about Tracy Grimshaw’s performance after she interviewed him for A Current Affair in June 2009.
Ramsay’s own Fox company, Studio Ramsay Global, produces the show in association with Endemol Shine Australia. Pictured: A contestant responds to a challenge in the new series.
The incident escalated into a feud when Ramsay allegedly called the ACA anchor a “fat pig.”
Ramsay later apologized and tried to pass off his comments as a joke, explaining through his publicist that he had a great relationship with Grimshaw and Channel Nine.
Grimshaw gave a blistering response to A Current Affair, telling viewers: ‘This isn’t a case for the faint of heart and I’m not one.
“Despite what his publicist said, we don’t have a great relationship. We have no relationship at all.
Participants will be tested on the key values essential to all successful businesses, including customer service, sales, marketing, branding and event management
“I’ve played along with him in interviews because it’s entertaining and it’s my job.”
Grimshaw subsequently described Ramsay’s attack as hurtful and not funny, calling him a bully and a narcissist.
Gordon Ramsay’s Food Stars premieres on Tuesday, March 26 on Channel 9 and 9Now.
