Lifetime’s gripping documentary event, “The Prison Confessions of Gypsy Rose Blanchard,” was a huge success, capturing a captive audience with an average linear delivery of 1.1 million total viewers (L+3) over its three-night premiere. This compelling series has been named cable’s top new series of the 2024 TV season among key demographics, marking Lifetime’s best new nonfiction performance in two years.
The documentary premiered as the #1 program and #1 Doc and Special Interest Series in total social interactions across all TV platforms, generating a staggering 4.0 million total interactions on social media on its first night. Lifetime’s strategic promotional campaign contributed to this success, resulting in 101 million video views, 107 million impressions, and 26 million total social engagements.
“The Prison Confessions of Gypsy Rose Blanchard” expanded its dominance to on-demand video and direct-to-owner platforms, taking the top spot on Google/YouTube’sTop TV Charts and Apple’s Top TV Charts. All six episodes landed six of the top ten spots on Apple’s Top TV Episode Charts. The series even peaked at #3 on Amazon Prime Video’s Top TV Purchase charts in the United States.
With a total viewership of over 9.8 million across linear and digital platforms, this documentary has cemented its status as a cultural phenomenon. Viewers can continue to experience the compelling narrative because “The Prison Confessions of Gypsy Rose Blanchard” is now available on video-on-demand and for purchase on Prime Video, making it accessible to audiences eager to learn more about this captivating true story.
The documentary, produced by Category 6 Media™ and A+E Factual Studios™, features an impressive lineup of executive producers, including Sharon Scott, Laura Fleury, Carolyn B. Day, and Melissa Moore. Lifetime’s leadership, led by Elaine Frontain Bryant, Brie Miranda Bryant, and Nicole Vogel, was also instrumental in bringing this impactful series to audiences around the world, with A+E Networks holding distribution rights.
