BLACKPINK’s Jennie has stepped into uncharted territory by establishing her label, ODDATELIER, marking a significant milestone in her artistic journey. Reports from K-media on December 23 confirmed this momentous development, unveiling a venture that promises to defy conventional norms.
The official introduction of ODDATELIER on its website sheds light on Jennie’s artistic philosophy. Described as a space dedicated to creating unconventional and attention-grabbing content, the label, founded by the multifaceted artist in November 2023, reflects her commitment to pushing creative boundaries.
The website, currently experiencing high traffic, provides a glimpse into Jennie’s vision and the promise of innovative and unexpected creations.
Despite this bold solo move, Jennie and her fellow BLACKPINK members recently renewed their contracts with YG Entertainment, their original agency. While the group will continue to release albums and embark on world tours under YG’s support, details regarding the management of their pursuits remain undisclosed.
Jennie, ever the crowd-pleaser, delighted fans with a special Christmas announcement on her Instagram. The BLACKPINK member shared festive graphics, teasing a unique Christmas cover for devoted followers. Before the release, she offered a behind-the-scenes glimpse into the recording studio, showcasing her dedication to delivering a melodious Christmas gift to fans.
True to her promise, Jennie released a cover of ‘Snow’ by Zion.T and Lee Moon Sae on her personal YouTube channel. The video swiftly garnered over 100K views in under an hour, a testament to the artist’s enduring popularity and the eagerness of fans to embrace her diverse musical endeavors.
Jennie’s venture into ODDATELIER and her continued success as a solo artist add another layer to her global recognition. Beyond music, she has left an indelible mark on the fashion industry, holding ambassadorship for prestigious brands.
With ODDATELIER, BLACKPINK’s Jennie is not merely expanding her artistic horizons; she is defining a new chapter in her illustrious career, captivating audiences with her unparalleled talent and boundless creativity.
