On Tuesday night, worldwide icon Beyoncé stunned the entertainment industry by revealing her latest business venture, a cutting-edge hair care line called CÉCRED. The Grammy-winning singer rushed to Instagram to share the good news with her millions of followers, marking a new chapter in her long career.
CÉCRED, which will make its debut on February 20th, claims to change the beauty landscape with its innovative approach to hair care. Beyoncé, famed for her unusual hairstyles that have captivated audiences for decades, looks ready to reveal her beauty secrets to the world.
In an Instagram post accompanied by a sneak peek into her collection, Beyoncé declared, “Hair is sacred. The journey begins Feb 20. Visit CECRED.COM.” The announcement was met with an outpouring of enthusiasm from fans and beauty enthusiasts alike, eagerly anticipating the debut of the highly anticipated brand.
The promotional video also gave viewers nostalgic peeks of Tina Knowles‘ Headliners salon, which has significant familial origins. Tina Knowles, Beyoncé’s mother, opened the salon in Houston, Texas, in 1990, creating a lasting impression on the beauty business. The incorporation of these retro films provides a sentimental element to CÉCRED, connecting Beyoncé’s background to her current entrepreneurial ambition.
