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HomeAround The WorldAdidas sports bra adverts banned for showing bare breasts

Adidas sports bra adverts banned for showing bare breasts

Adidas sports bra adverts that featured pictures of bare breasts have been banned for showing specific nudity.

Images of the breasts of dozens of ladies of varied pores and skin colors, styles and sizes in a grid format appeared on a tweet and two posters.

The Advertising Standards Agency discovered all three variations likely to cause widespread offence.

Adidas stated the adverts “show just how diverse breasts are” and subsequently how necessary the right sports bra is.

A spokesperson for Adidas UK stated it stood proudly behind the message which it continued to show on its web site.

The tweet was posted in February with the phrases: “We believe women’s breasts in all shapes and sizes deserve support and comfort. Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them.”

The two posters confirmed related cropped photos of 62 and 64 girls, and acknowledged: “The reasons we didn’t make just one new sports bra.”

According to TheBBC, the promoting watchdog acquired 24 complaints that the advert’s use of nudity was gratuitous and objectified girls by sexualising them and “reducing them to body parts”.

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Some individuals had contacted them asking whether or not the posters have been applicable to be on show the place they could possibly be seen by kids.

Twitter additionally stated the submit had been reported by some customers however was not discovered to be in breach of its phrases of service.

The ASA stated it didn’t assume the best way the ladies have been portrayed within the tweet was sexually specific or objectified them.

But it did discover that the tweet was prone to be seen as specific nudity and required cautious concentrating on to keep away from inflicting offence.

It determined the posters weren’t appropriate for use in untargeted media the place they could possibly be seen by kids.

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