Coming up with great ideas for YouTube videos can be tough, so try out YouTube Brainstorm with Gemini, a new way AI can be your inspiration. As originally explained in a YouTube Creator Insider video And spotted According to TechCrunch, Brainstorm with Gemini uses Google’s Gemini family of AI models to suggest video ideas and appropriate thumbnails and titles to go along with the video. While you can ask ChatGPT and other AI assistants for ideas, YouTube can use its data to better tailor its suggestions, and just having the feature built into the platform makes it more compelling and gives you a leg up on YouTube’s competition.
“(W)e are testing a new Studio integration with Google’s AI tool Gemini with the goal of helping creators brainstorm video ideas, video titles, and thumbnail ideas,” the host of the Creator Insider video explained. “When you’re creating sketches, look for a Brainstorm with Gemini button to get started.”
Brainstorm with Gemini only requires the broadest possible topic or idea as input. Users with access to the Testing feature can enter it into YouTube Studio and click the Brainstorm button to get related and refined concepts for their video. It’s easy to imagine those who may have only a vague concept for a video or find the blank screen for uploading it intimidating turning to AI for assistance in bridging the gap between their minds and the screen.
It’s not much different from an AI content suggestion tool YouTube began testing earlier this year, which even offers sketches of conversation topics to get started. Still, using the much more advanced capabilities of Google’s Gemini models could lead to better targeting in its suggestions. Thumbnail suggestions are also new. Presumably, that means the AI will see the final video and pick a good image for the thumbnail. Gemini can process images in that way, but the model used in the earlier test may not have that capability.
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Generative AI content creation and assistance has become incredibly popular in recent times, and platforms like YouTube are eager to capitalize on what they have to offer. This includes AI image and video creation tools not only from Google, but also from Meta’s platforms like Instagram and standalone platforms like Runway and Ideogram.
YouTube itself has several new AI features, with more on the way. An AI music generator is reportedly coming to the platform, which goes hand in hand with a recent tool that can remove copyrighted music from your video without deleting it entirely. YouTube is also working to address concerns about its AI projects, such as setting up a new system to remove deepfakes of you on request. For viewers, Google is also reportedly working on adding AI-powered chatbots that impersonate celebrities and fictional characters to YouTube, and there’s even an AI tool to help you skip to the most popular part of a video.
Brainstorm with Gemini offers creators the chance to experiment with AI-powered video to save time and effort, but there will likely be some reservations about whether AI makes their content less authentic. Even with that caution, it’s likely that tools like Brainstorm with Gemini will remain a huge part of content creation, at least in the short term. Gemini’s presence is a natural extension of Google’s efforts to make its AI model an integral part of your daily life, though it has learned a lesson about suggesting it can be a parental surrogate.