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Blackpink singer Jennie Kim has apologized after receiving widespread criticism for a music video showing her smoking an e-cigarette indoors.
The 28-year-old South Korean artist, who starred in a Calvin Klein ad earlier this year, apologized through her record label Odd Atelier, also known as OA.
“We sincerely apologize to anyone who felt uncomfortable with Jennie’s behavior in the content released on January 2nd,” the statement said, referring to a YouTube vlog posted to Jennie’s channel earlier this month.
In the clip, the pop star sits on a chair while her hair and makeup are done for a Jacquemus fashion show in Italy.
It continues: ‘Jennie acknowledges and deeply regrets the mistakes she made by vaping indoors and causing inconvenience to staff.’
Blackpink singer Jennie Kim has apologized after receiving criticism for a music video in which she smoked an e-cigarette indoors; pictured at the 2023 Met Gala
In the clip, the pop star sat on a chair while getting her hair and makeup done for a Jacquemus fashion show in Italy
In the clip from the nine-minute video, called A Moment in Capri with Jennie, the star puts the pen in her mouth and then blows out steam.
OA also made it clear that the artist personally apologized to the staff and promised to “project a more mature and better image in the future.”
Many fans defended Jennie after the criticism via her Instagram comments.
“Please don’t listen, you are the queen and WE WILL SUPPORT YOU FOREVER!” someone wrote under her last post.
Someone else added: ‘I still love you Nini. We learn from the mistakes we make. Hopefully we can be more careful and better in the future. It’s okay.
‘THANK YOU FOR ADMITTING YOUR MISTAKE AND SINCERELY APOLOGIZED TO YOUR EMPLOYEES AND THE PUBLIC. I love you to the moon.’
There was also a note for the singer, which read: ‘You are not wrong and you don’t have to apologize to anyone! Just be yourself!’
One proponent reasoned, “At least e-cigarette smoke smells good. What’s the problem?”
The 28-year-old South Korean artist apologized through her record label Odd Atelier, also known as OA; seen in her latest Instagram post
Blackpink pictured in London in November — L-R: Lisa, Rose, Jisoo and Jennie
Last December, Kim announced the launch of her music label, just before the new year.
She wrote in an Instagram Story: ‘This year has been filled with many accomplishments and I am so grateful for all the love I have received.
“I’m also excited for what’s to come as I’ll be starting my solo journey in 2024 with a company I founded called OA. Please show lots of love for my new beginning with OA and of course Blackpink.”
The label’s Instagram account posted the following message: ‘OA, which stands for ODD ATELIER, is a space that aims to create new things that attract attention in a different way than usual or expected. It is a label founded in November 2023 by artist JENNIE.’