MSMEs account for over 90 percent of private sector enterprises in Kenya, playing a crucial role in the decentralized economic development model
By Eunice Kinyanjui
Micro, Small, and Medium Enterprises (MSMEs) are the backbone of Kenya’s economy, contributing significantly to innovation and economic growth.
According to the Kenya National Bureau of Statistics (KNBS) Economic Survey 2022, MSMEs account for 33.8% of the national output and are pivotal in realizing Vision 2030 development aspirations, particularly in trade, manufacturing, agriculture, tourism, and financial services.
MSMEs account for over 90 percent of private sector enterprises in Kenya, playing a crucial role in the decentralized economic development model promoted by devolution that aims to achieve equitable social and economic development across the country.
As we marked World MSME Day on June 27, the significance of these enterprises was highlighted. Despite their critical role in economic growth and job creation, MSMEs face significant challenges, including high rates of business closure within the first year of operation.
Image of a fruit market in Kenya. /BUSINESS TODAY
To address these challenges and ensure sustainable growth, there is a pressing need for digital and innovative financial products and services beyond traditional credit offerings. These solutions can provide MSMEs with the tools and resources necessary to thrive in an increasingly digital economy.
MSMEs are essential for economic development, providing employment opportunities and contributing to poverty alleviation and inclusive growth. The Sustainable Development Goal (SDG) 8 underscores the importance of MSMEs in creating decent work and economic growth.
The Government’s economic Transformation initiative further highlights the potential of MSMEs to generate employment and livelihood opportunities, especially for marginalized groups.
However, despite the introduction of favourable policies over the years, a significant proportion of MSMEs continue to face financial constraints, limiting their ability to thrive and expand.
I&M Bank’s initiatives to support MSMEs through flexible working capital solutions illustrate the need for financial products that go beyond traditional credit.
I&M Bank’s initiative to waive transaction fees for transfers between bank accounts and mobile wallets demonstrates the potential of digital payments to reduce operational costs and deepen financial inclusion. This integration allows MSMEs to conduct seamless financial transactions, enhancing their operational efficiency and reducing the cost of doing business.
These solutions help MSMEs manage cash flows and invest in the supply chain, enhancing their operational efficiency and scalability.Â
By offering business insurance products and supply chain financing, banks can provide comprehensive financial support that addresses various aspects of business operations.
The introduction of unsecured digital lending products by banks in recent years has revolutionized access to finance for MSMEs.
These products, accessible via mobile apps, offer faster and more efficient loan application and renewal processes, enabling businesses to access funds quickly and conveniently. Such innovations are crucial in a digital era where speed and accessibility can significantly impact business success.
The COVID-19 pandemic highlighted the vulnerability of MSMEs to external shocks. Digital insurance products and risk management solutions can provide a safety net for these businesses, protecting them from unforeseen events and ensuring business continuity.
These products are particularly beneficial for women and youth entrepreneurs who may face additional challenges in accessing traditional financial services.
Technology today plays a pivotal role in the provision of innovative financial services. Digital platforms enable financial institutions to interact with MSMEs efficiently, from application and onboarding to monitoring and fund disbursement.
This digital transformation not only strengthens the connection between financial institutions and MSMEs but also empowers businesses with digital intelligence, enhancing their decision-making capabilities.
The expansion of the financial ecosystem for MSMEs requires collaboration among various stakeholders, including financial institutions, fintech companies, government bodies, and international organizations. By fostering partnerships and leveraging the strengths of each stakeholder, we can create a more inclusive and supportive financial environment for MSMEs.
The integration of mobile money platforms with banking systems is one such collaborative effort that has revolutionized financial transactions in Kenya, providing MSMEs with greater flexibility and accessibility.
Left to Right, I&M Head, Small Businesses Eunice Kinyanjui, Chairman MSME Alliance of Kenya Benson Mutahi, Group Head Products I&M Group Evans Odhiambo, GM, Personal and Business Banking I&M Bank Shameer Patel and Group GM, Marketing and Communication I&M Group Mwaniki Wachira officially launch the NiSareKabisa product at Sarova Stanley Hotel on April 8, 2024. /I&M BANK
Leveraging data analytics and artificial intelligence can provide MSMEs with valuable insights into their financial health and market trends that financial institutions can use to offer personalized financial products and advisory services, helping MSMEs make informed decisions and improve their business strategies.
The need for digital and innovative financial products and services for MSMEs must extend far beyond traditional credit products. By providing flexible working capital solutions, integrating mobile wallets, offering digital insurance and leveraging technology, financial institutions can create a conducive environment for MSMEs to thrive.
These innovations are essential for addressing the financial access gap and ensuring the sustainable growth of MSMEs, ultimately driving economic development and reducing inequality.
As we move towards a more digital and data-driven financial landscape, it is crucial to continue developing and implementing financial solutions that cater to the diverse needs of MSMEs, ensuring their resilience and success in an ever-changing economic environment.
Eunice Kinyanjui is the Head of Small Business at I&M Bank Ltd.